99 Rules To Live By: 1. Be like the most successful people and be delusional 2. Defy the odds for your own selfish reasons 3. Be a generalist instead of a replaceable specialist 4. Let AI take away all your bullsh*t work 5. 25% of people will think you're an assh*le for no reason. Focus on the other 75%. 6. Be unreasonable enough to never accept someone's no 7. Be irrational instead of rational 8. Refuse to fit in. 9. F*ck around and figure it out and you will. 10. Never use money to try and impress strangers 11. Have a psychopathic sense of urgency if you want to achieve your goals 12. Tell yourself rules are suggestions, not laws. 13. If someone hates you, give them love back 14. Stop trying to save money. Just make more money. 15. Use flow states to be the most productive 16. Never listen to a pessimist. Everything is wrong except them. 17. Take asymmetric risks instead of stupid risks 18. Don't dedicate 100% of your time to moon shots. 19. Be weird instead of normal 20. Chase your obsession if you want to reach the top of any field. 21. Get rejected every day to experience real self-improvement. 22. Study neuroplasticity to get anything you want in life 23. Don't run from your dark side. Use it. 24. Go to therapy even if you feel fine 25. Avoid overthinking because only execution speaks the truth. 26. Become debt-free if you want to be truly wealthy 27. Act cringe as it's the price of getting what you want 28. See your failures as a source of wisdom 29. Remember embarrassment is temporary but regrets are forever. 30. Don't climb the corporate ladder until retirement (it's a scam). 31. Let your confidence come from results 32. Compare yourself to who you were 12 months ago 33. Be an asset owner, not a debt slave. 34. Make wise investments that you intend to hold for 10 years 35. Assume gurus are full of sh*t 36. Don't believe most of what you read on social media. Verify then trust. 37. Build a profitable business, not a show business 38. Don't confuse "likes" with making money 39. Never outsource all your thinking to AI or you'll become a dumbass. 40. Assume most conspiracy theories are created by foreign countries for political gain 41. Treat your goals like going to the gym. Train hard. Boring consistency. Growth from stress. 42. Focus on the power of doing one thing extremely well in each area of life 43. Don't watch too much sport 44. Heal your pain instead of overdosing on pleasure 45. Watch comedy to understand the hidden truths of mainstream culture 46. Choose work that doesn't feel like work 47. Use holidays to have fun instead of escape 48. Focus on emotional intelligence instead of book smart intelligence 49. Own companies instead of buy sh*t coins. 50. Have kids if you like playing extremely hard life games 51. Always be humble about your achievements 52. Read the book ego is the enemy twice a year 53. Delete Spotify and listen to live concerts on Youtube 54. Avoid watching politics as it'll only make you mad 55. Buy a digital photo frame, load family photos onto it, use as inspiration 56. Never start a goal without a strong why 57. Write a weekly Substack newsletter to spread ideas 58. Treat networking as starting conversations with potential new friends. 59. Talk like a human, not like a corporate drone 60. Avoid using acronyms if you want people to understand 61. Never write a book without an existing audience 62. Assume building an app will never make you any money 63. Don't take drugs 64. See alcohol as a way to destroy your energy 65. Eat more food from the garden 66. Get a part-time bar job at a strip club so you can see the underbelly of society 67. Travel the world so you don't become racist 68. Remind yourself daily there is no race except human 69. Walk a lot to have more ideas 70. Work out your creativity and imagination every day 71. Assume you know jack sh*t about anything 72. Ignore people who say "be a man" 73. Poo your pants in public so you realize no one is watching 74. Fix your beliefs before you try to fix your life 75. Upgrade your mindset by reading the biographies of the greats 76. Upgrade your inner circle to get better advice 77. Pay to join high-end masterminds 78. Get the best camera and mic money can buy so you look pro on Zoom calls. 79. Spend more time in nature than seems logical 80. Spend time around young children to see what it's like to dream again 81. Watch powerful Hollywood movies as a source of inspiration 82. Study the nuance of your field 83. Adopt the mindset you can literally do anything in life 84. Go back and reignite childhood hobbies to rediscover who you are 85. Have faith in the impossible 86. Admire the crazy ones taking us to Mars 87. Bet on the rise of robots, AI, and space travel 88. Act totally unhinged on social media 89. Never give up your right to free speech to an employer 90. Take photos of the good old days as they happen 91. Create a mission for your life 92. Be the inspiration instead of seek inspiration 93. Live an uncomfortable life to access hard to reach opportunities 94. Build a cult instead of join one 95. Dress like you're going to win 96. Treat life like a high performance sport 97. Don't be a p*ssy like 99% of people 98. Live 10-20 different careers before you die 99. Visit retirement homes regularly so you know what the final chapter before death looks like

If you’re an entrepreneur, it’s okay to sell the exact same offer as someone else. Better to sell something people are already buying than think you’ll become Steve Jobs and create the iPhone. Choose saturated markets. That’s where the money is made.

Nothing beats the aura of a guy making $100K a month.

It’s better to pursue your obsession and fail badly than it is to never try and just accept being an average loser who “could have, should have, would have.”

Your life will change when you start to focus on making more money instead of trying to save money.

Your nervous system is screwed when you’re climbing the corporate ladder.

A silent luxury is being over 40 and not needing to ever worry again about layoffs.

The most successful people I know understand neuroplasticity at a deep level.

99 Rules To Live By: 1. Be like the most successful people and be delusional 2. Defy the odds for your own selfish reasons 3. Be a generalist instead of a replaceable specialist 4. Let AI take away all your bullsh*t work 5. 25% of people will think you're an assh*le for no reason. Focus on the other 75%. 6. Be unreasonable enough to never accept someone's no 7. Be irrational instead of rational 8. Refuse to fit in. 9. F*ck around and figure it out and you will. 10. Never use money to try and impress strangers 11. Have a psychopathic sense of urgency if you want to achieve your goals 12. Tell yourself rules are suggestions, not laws. 13. If someone hates you, give them love back 14. Stop trying to save money. Just make more money. 15. Use flow states to be the most productive 16. Never listen to a pessimist. Everything is wrong except them. 17. Take asymmetric risks instead of stupid risks 18. Don't dedicate 100% of your time to moon shots. 19. Be weird instead of normal 20. Chase your obsession if you want to reach the top of any field. 21. Get rejected every day to experience real self-improvement. 22. Study neuroplasticity to get anything you want in life 23. Don't run from your dark side. Use it. 24. Go to therapy even if you feel fine 25. Avoid overthinking because only execution speaks the truth. 26. Become debt-free if you want to be truly wealthy 27. Act cringe as it's the price of getting what you want 28. See your failures as a source of wisdom 29. Remember embarrassment is temporary but regrets are forever. 30. Don't climb the corporate ladder until retirement (it's a scam). 31. Let your confidence come from results 32. Compare yourself to who you were 12 months ago 33. Be an asset owner, not a debt slave. 34. Make wise investments that you intend to hold for 10 years 35. Assume gurus are full of sh*t 36. Don't believe most of what you read on social media. Verify then trust. 37. Build a profitable business, not a show business 38. Don't confuse "likes" with making money 39. Never outsource all your thinking to AI or you'll become a dumbass. 40. Assume most conspiracy theories are created by foreign countries for political gain 41. Treat your goals like going to the gym. Train hard. Boring consistency. Growth from stress. 42. Focus on the power of doing one thing extremely well in each area of life 43. Don't watch too much sport 44. Heal your pain instead of overdosing on pleasure 45. Watch comedy to understand the hidden truths of mainstream culture 46. Choose work that doesn't feel like work 47. Use holidays to have fun instead of escape 48. Focus on emotional intelligence instead of book smart intelligence 49. Own companies instead of buy sh*t coins. 50. Have kids if you like playing extremely hard life games 51. Always be humble about your achievements 52. Read the book ego is the enemy twice a year 53. Delete Spotify and listen to live concerts on Youtube 54. Avoid watching politics as it'll only make you mad 55. Buy a digital photo frame, load family photos onto it, use as inspiration 56. Never start a goal without a strong why 57. Write a weekly Substack newsletter to spread ideas 58. Treat networking as starting conversations with potential new friends. 59. Talk like a human, not like a corporate drone 60. Avoid using acronyms if you want people to understand 61. Never write a book without an existing audience 62. Assume building an app will never make you any money 63. Don't take drugs 64. See alcohol as a way to destroy your energy 65. Eat more food from the garden 66. Get a part-time bar job at a strip club so you can see the underbelly of society 67. Travel the world so you don't become racist 68. Remind yourself daily there is no race except human 69. Walk a lot to have more ideas 70. Work out your creativity and imagination every day 71. Assume you know jack sh*t about anything 72. Ignore people who say "be a man" 73. Poo your pants in public so you realize no one is watching 74. Fix your beliefs before you try to fix your life 75. Upgrade your mindset by reading the biographies of the greats 76. Upgrade your inner circle to get better advice 77. Pay to join high-end masterminds 78. Get the best camera and mic money can buy so you look pro on Zoom calls. 79. Spend more time in nature than seems logical 80. Spend time around young children to see what it's like to dream again 81. Watch powerful Hollywood movies as a source of inspiration 82. Study the nuance of your field 83. Adopt the mindset you can literally do anything in life 84. Go back and reignite childhood hobbies to rediscover who you are 85. Have faith in the impossible 86. Admire the crazy ones taking us to Mars 87. Bet on the rise of robots, AI, and space travel 88. Act totally unhinged on social media 89. Never give up your right to free speech to an employer 90. Take photos of the good old days as they happen 91. Create a mission for your life 92. Be the inspiration instead of seek inspiration 93. Live an uncomfortable life to access hard to reach opportunities 94. Build a cult instead of join one 95. Dress like you're going to win 96. Treat life like a high performance sport 97. Don't be a p*ssy like 99% of people 98. Live 10-20 different careers before you die 99. Visit retirement homes regularly so you know what the final chapter before death looks like

We don’t see things as they are, we see them as we are based on our financial situation.

> Be James Dean > Drops out of UCLA to pursue acting against his father's wishes > Works as a parking lot attendant just to survive > Auditions for the Actors Studio in New York and gets accepted out of 1000s > Star of only 3 major movies: East of Eden, Rebel Without a Cause, and Giant > Becomes the ultimate symbol of teenage disillusionment and cool > Refuses to play the Hollywood studio game > Disobeys studio bosses by racing sports cars in his free time > Gets banned by Warner Bros. from racing while filming *Giant* > Buys a Porsche 550 Spyder and nicknames it "Little Bastard" > Co-star Alec Guinness sees the car and warns him: "If you get in that car, you will be dead next week" > Exactly seven days later, he crashes it head-on > Dies at just 24 years old > *Rebel Without a Cause* hasn't even premiered in theaters yet > Becomes the first actor to receive a posthumous Academy Award nomination > Then receives a second posthumous Oscar nomination the next year > Forever frozen in time as the immortal king of cool And James Dean is still the ultimate rebel who defined an entire generation. James Dean is badass.

How I made more than $6M online: 1. Chose something I obsessively loved doing 2. Become a practitioner so the proof was undeniable. 3. Built the business every day – even while on holiday, my wife having two babies, losing $1.2M, and being fired from my job. 4. Wrote on social media every day across multiple platforms in case I got banned. 5. Built a 300K email list instead of a social media following. 6. Didn’t let my ego make me think I had a strong enough brand to do paid speaking, paid sponsorships, books, and premium newsletters. So I built an actual business. 7. Invested every dollar I earned back into the business. 8. Saw coaching and consulting as an investment, not an expense. 9. Studied the greats in digital business, then paid them to figure out the nuance. 10. Built one high ticket offer to remain ruthlessly focused. 11. Got as many video testimonials as I could to increase trust. 12. Became an entrepreneur instead of a useless influencer. 13. Constantly built new lead magnets to attract new people to my world. 14. Stopped doing free webinars that mostly attracted unserious freebie seekers. 15. Had simple low ticket offers that got people a quick win. 16. Ignored every guru who said AI could do all the work for me while I sat on the beach. Ruthlessly ignored anything that mentioned passive income too. Money is just a reflection of your mindset and level of obsession. Get those two right and there’s no cap on your income.

Suddenly, you got laid off. You had a cushy job. You thought it was safe. You’re a top performer. But you still got laid off. It’s your fault. You didn’t know the layoff was coming, but you could have acted like your job wasn’t safe sooner. You could have built something on the side. You could have upgraded your skills. But you didn’t. The lie of job security got you. No point dwelling on the past. It’s time to learn the lesson. It’s time to act as if safe jobs don’t exist anymore – because they don’t. You had dreams before you got a job. Pursuing those after hours is worth the effort and risk. That’s where you will truly find yourself. Most jobs are just email forwarding and meetings. It’s time to do more and be more. It’s time to actually use your creativity and imagination to help people. Creative work makes you come alive. This is no accident. It’s what we were born to do. Except we forget that truth. University and the corporate world conveniently make us forget. Why? Incentives drive behavior. Having you build someone else’s dreams instead of your own is a must for society to function. Only the rebels and the misfits refuse to adopt this way of life. And that group is getting bigger and louder. It’s why the world of work is fragmenting. We’re all becoming closer to contractors than employees. Right now you’re bored. You’re considering taking the easy option again. It’s time to stop and think. That means putting the phone down. Is this the life you want? Is that what you dreamed of in school? If not, it’s time to change. If you’re risk-adverse then do it part-time. Work after hours. Wake up before the world does. But don’t ignore this opportunity. You were meant to be more than a job. This is your reminder. F*ck the layoff. Use it as motivation to change so you can never be laid off again.