THE "DEMOCRATIZATION" OF MEDIA
youtu.be/e_2E8Of78Vs?si=WGfA…
"I think that many of the institutions that have offered media have had to move away from providing data and information because data and information have commoditized. It’s available broadly through the internet and other places, so the actual gathering of information is now democratized. Agencies put their data on their websites, stock markets are published on the internet, so the internet has democratized access to information. Media companies that historically were arbiters of information have had to become effectively content businesses; they've had to provide more than just information.
What has happened is an iterative feedback system whereby the angrier they can make someone, the more upset they can make someone, the more emotive they can make a reader, viewer, or listener, the more clicks they get. The limbic system triggers that consumer to come back and consume more of their media. So, the iterative development cycle is that things look like they’re one side versus another side in nearly every context, in every piece of media. Everyone is opinionated and making a point from a perceived side they’re representing because it is emotive to the readers, and the readers come back, align with that side, and want more of it because it incites their limbic system.
As a result, people look at it and assume that it’s what it used to be—objective truth, fact-finding, information gathering—and it is not that. They’re like, 'Well, this isn’t even news anymore,' and the truth is it’s not, because information is democratized; it’s available anywhere and everywhere you want it. You can get it through citizen journalism via blogs, podcasts, Twitter, and many other places. Legacy media companies have effectively become emotive content companies to drive clicks, drive views, and sell ads. That’s really the whole story, and I don’t think that’s going to shift. I don’t think Jeff Bezos's attempt to return WaPo back to being a fact-finding organization is going to be successful. I think all the consumers that read WaPo today love the one-sided nature; they love the bias they read because it makes them feel good. I think the people who work there love the bias, they love writing those opinion pieces; it makes them feel good. I don’t think anyone actually wants boring news anymore because, you know what? They can go to a government website or a company site and just read the information. And frankly, if they want unbiased, honest, factual information, there are a hundred other sources.
The commentary—yeah, the commentary about off-the-cuff remarks—that’s called authentic conversation. That’s how people speak when we all get together. We are not journalists; we are not necessarily well-versed. Let’s be honest, we mess things up a lot. We say off-the-cuff comments that are often wrong, but that’s just how people speak, and it feels authentic. And when we do have a signal, I think listeners and viewers are smart enough to separate that signal from noise and make their own decisions about what they find to be truth and factual, and what they’re going to use to make decisions in their life. I think that’s how people want to consume information now; it’s not being told what the truth is by some fake authority" -
@friedberg