Managing Director at SmoothDigital (@TheSmoothGroup) | The UK’s Leading Care Sector Marketing Agency

Joined October 2010
Photos and videos
Tobi Official retweeted
Tobi Alli-Usman @TobiOfficial @TheSmoothGroup in conversation with Georgina Jacobs Talent Manager, @LidlGB about recruitment practices at @Future_Of_Care conference.
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Tobi Official retweeted
We are looking forward to being at this years @UKCareWeek We will be unveiling ‘The Wheel of Recruitment’ The wheel decides the questions but we need you to share answers so we can collaborate and learn together Join us on 22nd at 13:45 on the Workforce and Recruitment Stage
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Tobi Official retweeted
16 Mar 2023
UK Care Week's Stage Line Up! See below everyone who will make an apperance @UKCareWeek 22-23 March, NEC Birmingham. @OurDemChoir @KateTerroni @vicrayner @Juliekerry6 @AdamDPurnell @Agincare @adrianblair @NationalCareAsc @drjanetownson @walfinchfran @CCTVinCare @TobiOfficial
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Tobi Official retweeted
#ICC2023 Summary of the day by Tobi Alli-Usman @TobiOfficial it’s been a journey today at the LaingBuisson Innovation in Care conference. Tobi summarised the day excellently. Closing a day started by Dr. Ben Maruthappu and @LaingBuisson Tobi is inspira…lnkd.in/e-d82mpe
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80% of New Year’s resolutions fail, and most of them by the end of January. My ninja tactic for keeping my goals is to have an accountability partner who is an expert in their area. Last year, I made the decision to stop trying to cover everything myself…lnkd.in/e7i8BWPT
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Are you an expert in Google Ads #PPC optimisation?  Are you ready for the next step in your career and to grow towards leading a team of your own? Are you looking for a role where you are supported and rewarded, with good pay and a bonus scheme? If the…lnkd.in/dtp99Sa4
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The same thing keeps coming up in my conversations recently, and I’m sure it’s something everyone can relate to: Time seems to be flying ultra-fast, it’s almost 2023, and so much has happened. At Smooth, we have grown by 50% and hired 6 new people, we’ve…lnkd.in/eb3ZqdRy
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I am thrilled to announce that I am joining a fantastic group of leaders in the care sector as the newest Ambassador for Championing Social Care 💚💙. Championing Social Care is focused on bringing understanding and appreciation f…lnkd.in/eBAPa5fX lnkd.in/e9vb4SQK
Looking forward to attending The Health & Social Care Club 💚💙 on Weds 7th Dec @ 7pm. We will be joined by: - Jay Dodhia, CFA 💚 Director at Serene Care and - Christopher Dean MCIPS Founder and Director at Procurement For Care There is no better t…lnkd.in/dHWizsDY

🤩 Words cannot describe how proud I am that #TeamSmooth won the Award for *BEST MARKETING AGENCY🏆* at the Social Care Premier Supplier Awards & Social Care Top 30.🎉🎊 It’s no secret that the sector we serve is going through the most challenging time i…lnkd.in/ea87ABEe
Tobi Official retweeted
Have a read of our Oakland Case Study to learn more about how we have helped them grow, and successfully generate leads using digital marketing. 📈 smooth.digital/oakland-care-… Great work #TeamSmooth! 💥
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Tobi Official retweeted
Check out our blog ‘Smooth Digital’s Top 10 Care Marketing Tips’ and take the first step in helping your care business to succeed. ⭐ smooth.digital/blog/smooth-d…
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What an action-packed couple of days! It kicked off with The Health & Social Care Club 💚💙 (Me, Paul, Mark & Sanghamitra ) picking up the Leaders In Care Awards for Best Community Resource 🏆 The next day at the Care Show I joined a jam-packed panel d…lnkd.in/e6mQP2jV
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We are proud to be a Founding Member of the £500 Challenge – a fundraising campaign launched by The Care Workers'​ Charity, encouraging businesses across the adult social care sector to commit to an annual donation of £500, the same as an average grant th…lnkd.in/eBkPbhsw
Backstage at the @ChampioningCare Care Sectors Got Talent with @_mark_topps @AngelaBoxall1 & Holly #CSGT22
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Attending the Care Show next week? Here are a couple of noteworthy times each day: 12th Oct: * 11.30 : I’ll be on a panel titled Recruiting Carers: Social Media vs Sponsorship vs Job Boards, alongside two other fantastic panellists:  Nick Oakes, Represen…lnkd.in/e_9s7zti
Are you a care provider? Has recruitment been challenging? If your answer is YES you probably want to join us: tonight @ 7pm for the The Health & Social Care Club 💚💙 . We have moved over to LinkedIn Audio to make the club more accessible. Simply li…lnkd.in/eA6aRFjd
It’s been over 6 years since I started Smooth. My vision for the company is flourishing, and with it, so is our team. With 4 new members in the last 8 weeks - and still growing, I’m proud to say we’ve established a team built on trust, respect, and a shar…lnkd.in/ewAi8Nby