the market always tells you what works most founders just refuse to listen

For the last 1.5 weeks, I've been building a creative production pipeline for Meta Ads. Today with different formats (1:1 and 9:16) and multiple localizations I generated 900 videos. Around 50 of them were actually unique creatives. A year ago this would've cost thousands of dollars and at least 2 weeks of work. What AI still does poorly (for me): - UGC. It's still not good enough. The only way I've managed to make it work is when the avatar stays silent. Then there's at least a chance people think it's real. - ideation. I still haven't figured out how to make AI consistently brainstorm truly good ad concepts. What AI does surprisingly well: - animated ads (which I prefer anyway – in my experience they often outperform UGC) - subtitles - editing and stitching footage together - localizations - uploading everything to Google Drive An incredible amount of production work can already be automated.

It's not sexy to say, but most of AI transformation has nothing to do with AI. There are 10 steps in the sequence of making an internal process or external product AI-native. Only 1 step is AI, and ironically, the other 9 steps are the far harder part. Step 1: Identify the problem - find the manual process worth automating. turn your brain off autopilot & turn on your "suck meter". - funny enough, your company becomes more efficient just by mapping out your processes even if you don't introduce AI. Step 2: Understand the workflow - Map how people actually work today. grab an 8.5x11 piece of paper or @excalidraw and create a flow chart of the workflow from beginning to end. - Least sexy part, but generally where the people driving transformation (FDE, GTM engineer, etc) should spend the majority of their time. - Before you reimagine a process you have to become an expert in that process. Which means you either need to have the business context yourself or absorb it through osmosis (See what @DBredvick did at @vercel) Step 3: Collect the data - Gather sample inputs, documents, edge cases - Example: for my content machine ai workflow, I gathered past slack messages/notion transcripts to test automated ideation & I pulled past X/linkedin posts to build .md files of my content voice Step 4: Build the prototype [The AI Part] - Whether its engineer-led or SME-led the goal is to test your hypothesis that there's a better way of doing things for yourself as customer zero. Don't worry about code cleanliness, don't worry about scalability, just worry about proving there's a there there. Step 5: Test & iterate - Validate with real users and edge cases - Before you take the process from single player (only you using it) to multiplayer (many users), you want to beat it up with as many rounds of work & feedback edge cases as possible. Turning every process into a self-improving loop before scaling is key. Step 6: Integrate with systems - Point-in-time data is good for testing the workflow, but live data is necessary before going into production. - Example: for my content machine, i'm hooked up to notion/gmail/slack for content ideation & i'm hooked up to X & Linkedin to post content once it's ready to go. Step 7: Roll out & train - Whether the new process lives on a live link, on GitHub or an internal library, next step is hand-holding your peers/users through the onboarding process of your new workflow/product. Step 8: Drive adoption - It's actually pretty simple (just not easy). Introduce a new workflow that saves someone a lot of time and integrates with their already existing behavior so they don't have to deal with re-education. - Embed the workflow in your culture where adoption is tracked, ideas & feedback are celebrated, and new/creative use cases become social currency in your business. Step 9: Empower contribution - Treat your new process like an opensource project. Allow users to become contributors. Whether they are literally pushing code or are simply empowered to add ideas/feedback to a kanban board that gets serviced by engineers, make everyone feel like a builder. Step 10: Measure & capture value - Everyone is ROI obsessed atm. If you're in the experimental phase of AI adoption in your company, fuck ROI. The goal is to empower people to throw a lot of shit at the wall & see what's worth focusing on. You don't need to be scientific during this process. Intuition is more than enough in gauging what's working vs. not working. - If you're in the scale-up phase of AI in your business, and you need to realize hard ROI, you need to reskill employees attached to this process, undershoot your approved hiring roadmap, or measurably increase ACV/conversion rate/sales cycle speed.

Seeing a number of benchmarks showing Opus is the best model for long-running work. Five tips for running Opus autonomously for hours/days: 1. Use auto mode for permissions, so Claude doesn’t ask for approval 2. Use dynamic workflows, to have Claude orchestrate hundreds/thousands of agents to get a task done 3. Use /goal or /loop, to nudge Claude to keep going until it’s done 4. Use Claude Code in the cloud, so you can close your laptop (easiest way is the desktop or mobile app) 5. Make sure Claude has a way to self-verify its work end to end: Claude in Chrome browser extension for web, iOS/Android sim MCP for mobile, a way to start the full web server or service for backend work