My friends & neighbors think that I’m a professional poker player. My poker industry friends & colleagues think that I’m a recreational poker player. My family thinks that I’m a businessman who likes to play poker. Me? I think I’m just having a major mid-life identity crisis!

I've been asked about this & imo it's bigger than a sponsorship deal. Poker, trading, investing, crypto & entrepreneurship has a lot more audience overlap than people realize. Solana may have just validated poker as a marketing channel for crypto. Iron is hot @abovethefelt!

Step 1 of getting into the Poker Hall of Fame is up to public nomination. If you think my career is worthy, please cast me a vote! wsop.com/hall-of-fame/2026-n…

I thought a lot about the new @WSOP patch/logo brand approval rules this weekend. As someone who works with players & companies on both sides of this through @abovethefelt I can honestly see both perspectives. WSOP has the right to protect its production, partners & brand environment. Especially with @espn back in the mix. At the same time, player sponsorships matter. If poker wants continued investment into creators & champion ambassadors then brands need meaningful ways to receive value too. We also shouldn't be surprised that the status of business relationships & alignment of strategic partnerships play a role in these decisions. That happens across sports, media & entertainment all the time. What’s more interesting to me right now though is the potential long-term upside of the approach to the Main Event this year. With ESPN involved again, I know our friends at @OmahaProd will lean into content storytelling & character building...so there may be more opportunity for outside industry brands to see something different & invest budget $ in our space in new ways. This sponsorship biz dev area has been my biggest poker marketing challenge (on the agency & consulting sides) & tbh I haven't been able to overcome it that well last few years. It hasn't been for lack of effort, it's just really hard to get major or mid-level category brands outside our space to invest marketing dollars in poker. I'm optimistic about the next few years though because more execs are starting to get that poker is not the same as casino gambling. The objection then changes to budget allowance & value return of their spend. It's not a sales process it's an education process. It’ll also be interesting to see whether this stance by WSOP creates more collaboration opportunities long term between tours or brands that historically have viewed each other more competitively. In some unforeseen way could this lead to a healthier competitive environment among some of the more prominent companies in poker over time? Reach is reach. My guess is that it could...but we'll need a few strong examples of how collaboration is better than competition for sponsorship revenue for major operators & our top players/personalities. I don’t know if this year's new brand patch approach is good or bad for poker long term. It'll probably change over the next couple years anyway. But I do think transparency & collaboration between operators, players & brands will 💯 matter more than ever as our game keeps evolving. We're all going to have to adapt in some ways to fuel our industry growth potential. I think that by the end of this year it will be more clear how we can work together to do just that. I'm lucky to have great relationships with most major operators in our industry. And it's clear to me that WSOP can be the biggest driving force of mainstream poker awareness & credibility with their new broadcast & production relationships. It might be a polarizing opinion, but until other major poker operators or brands land these types of mass market/media broadcast deals then I think we all need to do our part to swallow some pride & play a collaborative long game to truly grow poker from a fan & sponsor perspective. That's all of us. Players, entrepreneurs, c-suite gaming execs, contractors, creators, mid-level managers & anyone involved in our community or industry with influence. At the corporate/consulting level, I think we need to to start asking less about how we can compete to steal market share etc, & ask more how can we collaborate to grow the poker market overall. Based on research that most live & online poker players usually compete in multiple operator offerings regularly I think that there is room for everyone to win together. OK, that was longer than planned. Thanks for reading & would be happy to hear your perspectives as well.

Day 1A of the @BetMGMPoker @BorgataPoker BSPO Championship is well underway! Who’s snagging a piece of this massive prize pool?! Coverage: poker.org/instant/139/borgat…

Ggs Spirit Airlines, ya had a great direct flight from Orlando to AC. So many convenient bubble bust out snap flights home from ACY 🤣. An airline shut down still couldn't stop me from seeing my guys @DarrenElias & @_PokerDave_ & playing @BetMGMPoker main at @BorgataPoker 😏💪

Been several years since I decided to do a casino appearance like this. Super excited to come check out the room. Also bringing my daughter and her boyfriend for their first ever poker tourney. Come hand out and play some

Chris Moneymaker 🤝 Oxford Downs We’re excited to partner with Oxford Downs for their 10-Year Anniversary Event this Memorial Day weekend (May 22–24). Tournaments, cash games, Q&A and a chance to play alongside the legend @CMONEYMAKER! Full details ↓ abovethefelt.com/news/chris-…

This is great for poker & kinda feels like a full circle moment. Mainstream coverage matters more than ever right now with how much momentum the game has across live, online & content. Omaha & ESPN bring credibility, reach & storytelling back to the biggest stage imo. Big win 👏!

Building on one of the most respected ambassador partnerships in U.S. poker, we’re excited to share that @DarrenElias remains the face of @BetMGMPoker under a new multi-year deal. Congrats to BetMGM and the End Boss on the next chapter 👊 Read more 🔽

An honor to be part of a team that understands who I am, and how I have tried to represent poker authentically. I am nowhere near perfect with a lot of mistakes along the way, but I will always try to be the best example possible, while having fun and creating an environment where all feel comfortable and welcome. Thank you @abovethefelt for believing in me, I look forward to working together to make this vision a reality! ❤️

I appreciate the sentiment but I promise ya would have in your own way at some point. Thanks for your trust you jabroni beating, pie eating, trail-blazin', eyebrow raisin', all around, smack it down broadcasting & producing champ!

I couldn't be happier for @jeffplatt & the @WSOP. It's the right move at the right time. Jeff's work in our space has been second to none for many top tier organizations. Now he gets to impact our industry & arguably its most iconic brand as a producer, broadcaster & leader 🚀.

It's January 🥶 in Atlantic City & still my favorite stop of the year @BorgataPoker for the winter @BetMGMPoker championship to see friends, handle business & play some poker!

While brand patches have been a part of the game for over two decades, the landscape has evolved for poker's most marketable faces. Read the full article linked in the replies!

I've been traveling with my family & catching up on the recent poker news. Damn. I have a love & passion for this game like so many who dedicate our careers to it. So I say this from a purposeful place: We as a poker community are often the poker industry's own worst enemy 💭

Heading out on a long overdue guys golf trip with friends. Can’t wait to compete, laugh & just be dads connecting outside the grind. Funny how golf & poker overlap patience, discipline, decision making & managing tilt 😆. Two games that shape me as much as they challenge me!

Wish I could make it to @PokerStars NAPT this week. It always lands right between my anniversary & wife’s birthday, so it’s a tough one to swing! I’ve been to an EPT stop before though & can imagine how sharp @PokerRoomRWLV must look as a major tournament festival venue.

Lost a deal this week I thought I’d won for all the right reasons. It’s part of the game but this one stung more than most. Trying to remember that in poker, biz & life not every loss is a bad hand. Some are just lessons disguised as disappointment. Onto the next hand. We rise!