Cop Turned Entrepreneur | 8-Figure DTC Founder | CGO @ DREAMLABSagency.com | The Newsletter β. newsletter.dreamlabsagency.cβ¦ | GetTheLab.Ai
Joined January 2020
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Jun 13
Anyone else seeing a web data UI issue in platform this morning?
Seeing all Meta related events in the account but nothing that happens on the site showing up.
Events manager firing but UI just not showing anything.
For Ex. Add to Carts, Landing Page Views, etc.
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Jun 12
and we are back
Jun 12
And just like that. Ads manager is down.
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Jun 11
If you want more inside info or anything I am hearing internally on the Meta side. You know what to do.
π
newsletter.dreamlabsagency.cβ¦
Jun 10
META had a big meeting internally about a new "Conversions API" that is being rolled out that might effect performance for their accounts
It automatically creates a server-side connection to deliver web data to Meta, complements the Meta pixel to create a stronger signal.
Anyways, it sounds like you guys are seeing a change and it sounds like they are warning their team that accounts might see a change
cc @dtcprophet
(Sounds like my theory was pretty accurate)
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Jun 11
I will be putting the whole structure together in next weeks newsletter.
How I have been scaling accounts who are spending 25k a day
newsletter.dreamlabsagency.cβ¦
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Jun 11
Talked to Brenden about this Monday. Stoked for what is to come.
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Jun 11
Over the past month my media buying methodology and how I run things at scale, specifically larger budgets (25k a day) has shifted dramatically.
More structured on how I move things in the account and how a creative gets into a scale campaign.
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Jun 10
META had a big meeting internally about a new "Conversions API" that is being rolled out that might effect performance for their accounts
It automatically creates a server-side connection to deliver web data to Meta, complements the Meta pixel to create a stronger signal.
Anyways, it sounds like you guys are seeing a change and it sounds like they are warning their team that accounts might see a change
cc @dtcprophet
(Sounds like my theory was pretty accurate)
Jun 10
From my Meta Contacts
πππ
I did some digging and can confirm there have been a couple of platform-side issues over the last week. First, there's a known issue with pacing affecting some accounts that engineering is actively working on a fix. I don't have a hard ETA yet, but it's being treated as high priority given the scale of impact. I'll keep you posted the moment I hear something concrete.
On performance, there was a conversion event processing disruption on June 6 that lasted about 8 hours. That issue has been fully resolved, but here's the additional context from the team there:
"On June 6, 2026, at 6:03 AM PDT, we discovered a system issue that caused a drop in offsite conversion events being recorded across Facebook and Instagram. Following our investigation, we determined the issue was caused by a recent change that led to an issue in our conversion logging. We reverted the change and blocked the affected data from downstream processing. The issue was resolved on June 6, 2026, at 12:00 PM PDT. Some advertisers may have noticed a temporary dip in reported conversions in Ads Manager for June 6 that does not reflect actual business outcomes. We are investigating whether this issue is eligible for refunds"
- META
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Jun 10
From my Meta Contacts
πππ
I did some digging and can confirm there have been a couple of platform-side issues over the last week. First, there's a known issue with pacing affecting some accounts that engineering is actively working on a fix. I don't have a hard ETA yet, but it's being treated as high priority given the scale of impact. I'll keep you posted the moment I hear something concrete.
On performance, there was a conversion event processing disruption on June 6 that lasted about 8 hours. That issue has been fully resolved, but here's the additional context from the team there:
"On June 6, 2026, at 6:03 AM PDT, we discovered a system issue that caused a drop in offsite conversion events being recorded across Facebook and Instagram. Following our investigation, we determined the issue was caused by a recent change that led to an issue in our conversion logging. We reverted the change and blocked the affected data from downstream processing. The issue was resolved on June 6, 2026, at 12:00 PM PDT. Some advertisers may have noticed a temporary dip in reported conversions in Ads Manager for June 6 that does not reflect actual business outcomes. We are investigating whether this issue is eligible for refunds"
- META
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Jun 9
I feel like some accounts the past 2 weeks got the good algo and some are getting tested on the new one which is performing like shit.
The good ones look insane right now.
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Jun 8
Looking to hire a killer Senior Paid Media Buyer if you know anyone or are interested.
MUST BE USA BASED.
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Jun 8
With all the volatility going on in Meta just tested a brand new ad account for a brand.
One week in 42% lift in ROAS from the new ad account.
Same exclusions, same creatives, biggest thing I see the difference in is age delivery.
It is targeting more towards our target demographic and seems to be self correcting based on performance more than the evergreen account.
Not saying everyone should go do this but something to definitely look into.
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Jun 7
Need to start hitting some of the DTC summits and events. Give me some of the big ones coming up so I can grab some tickets and start meeting all the people I talk to on X weekly lol.
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Jun 5
Looking for UGC creators to join to our team at DREAMLABS. Please apply at link in comments.
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Jun 4
Google rep reached out for one of our clients as they do.
She knew me from being the rep on my first brand.
I have been in DTC too long.
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