On the pulse of play since 1984. We've got the latest on all the breaking toy, game, and kids' entertainment news. #pulseofplay
Joined April 2009
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Jun 12
After selling out its first-ever outdoor stadium show, #HotWheelsMonsterTrucksLive is hitting the road for its 2026 U.S. tour. 🛞 🔥 @Hot_Wheels @Mattel #toyindustry
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Jun 12
New titles were announced across publishers, consoles, and mobile platforms this week.
toybook.com/video-game-news-…
#startrek #nintendo #roblox
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Jun 12
Visit Hamleys Regent Street to see an enchanting window display celebrating the 25th anniversary of @puppetcompany. #puppets #London #hamleys
toybook.com/the-puppet-compa…
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Jun 11
In honor of #InternationalDayofPlay, @TheToyFndn will bring the joy of play to more than 450,000 kids and families around the world. 🪁 #toyindustry
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Jun 11
Three classic @Hasbro games are making the jump from the tabletop to the Toniebox. 🎲 @tonies_USA #tonies #hasbro
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Jun 11
Ahead of SDCC, @Hasbro reveals its lineup of exclusive action figures and collectibles. #hasbro #actionfigures #sdcc
toybook.com/hasbro-sdcc-coll…
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Jun 10
With hero hype at an all-time high, @Hasbro is swinging big with new action figures, webshooters, and more for @SpiderManMovie. 🕸️ #marvel #spidermanbrandnewday
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Jun 10
For #InternationalDayofPlay, @Hasbro and @Wizards are bringing families together with in-store and online experiences tied to its beloved board games. 🎲 ♟️ @wizards_magic @Wizards_DnD #dnd
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Jun 10
Test your knowledge of these fresh toy takes with the Pop Quiz with Wendy Smolen: Specialty Toys & Gifts 2026 Edition in the latest issue of The Toy Book! toybook.com/pop-quiz-with-we…
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Jun 10
As sustainability becomes increasingly important to modern consumers, ethics is the key to building a strong bond with specialty retailers. Read more in the latest issue of The Toy Book. toybook.com/compliance-speci…
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Jun 10
A vital pillar of St. Troy's Toy Kingdom has always been community. Find out more about how this retailer continues to make "wow" moments in the latest issue of The Toy Book. toybook.com/sir-troys-toy-ki…
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Jun 10
YouTube legend MrBeast appears in his first-ever board game MrBeast: The Ultimate Game, made in collaboration with @moosetoys_shop. #games #YouTube #mrbeast
toybook.com/mrbeast-the-ulti…
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Jun 10
Collect to infinity and beyond with new 'Toy Story 5' trading cards from @Topps' 2026 Topps Chrome Disney collection. #tradingcards #disney #pixar
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Jun 9
With charming new characters and innovative click sounds, @GoliathGamesUS is launching Series 3 of its hit Clickeez line, available for purchase later this month.
#toynews #clickeez
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Jun 9
Youtooz drops a Heated Rivalry collection this afternoon. The Canadian series is a mega hit, with only a few licensed items for fans.
toybook.com/youtooz-heated-r…
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Jun 9
Through an extended partnership, @BeMiraculousLB and @WildBrainHQ will bring the 'Miraculous' franchise to new areas. #miraculous #entertainment #wildbrain
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Jun 9
The video game industry expands with the launch of @paramountco's Paramount Games Studio. #paramount #videogames #gaming
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Jun 9
The Care Bears brand expands in Europe through a partnership with LPP Group.
toybook.com/care-bears-lpp-e…
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Jun 9
Get ready, world: the Schnerds are here. Read more about what's sure to be your newest obsession in the latest issue of The Toy Book. toybook.com/new-in-town-schn…
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