Comprehensive online ad fraud protection.
Joined May 2018
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The future of media buying isn’t just bid automation.
It’s signal integrity.
Because AI bidding systems are only as reliable as the behaviour feeding them.
Garbage in.
Scaled waste out.
#AIinMarketing #AdTech #PPC
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Jun 12
The biggest waste in paid search often isn’t competitors.
It’s familiarity.
Existing customers repeatedly clicking paid ads for navigation quietly inflate CAC while reporting stays “healthy”.
High CTR.
Low incrementality.
#PaidSearch #GoogleAds #MarketingStrategy
6
Jun 10
Bots no longer behave like bots.
They scroll.
Pause.
Move naturally.
Trigger engagement events.
2026 fraud is designed to look “optimisable”.
That’s what makes AI-driven ad systems vulnerable to polluted signals.
#AI #AdTech #PerformanceMarketing
6
Most affiliate fraud doesn’t look aggressive.
It looks normal.
A late-session click.
A branded search.
A “helpful” touchpoint before conversion.
That’s why so many finance teams keep paying commissions on customers they already owned.
#AffiliateMarketing #Attribution #AdFraud
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10
“My ad platform already filters invalid clicks.”
Yes.
But that doesn’t mean your campaigns are clean.
Most platforms focus on billing protection. Marketers need optimisation protection.
There’s a difference.
#PaidMedia #ClickFraud #MarketingOps
6
Automation changed advertising.
Now fraud is changing automation.
AI-generated traffic feeding AI bidding systems creates a dangerous feedback loop.
Bad signals in.
Scaled mistakes out.
#AIinMarketing #AdFraud
12
The biggest mistake in fraud prevention?
Looking for spikes.
Modern fraud spreads slowly across campaigns.
Small distortions.
Gradual cost increases.
That is why many teams miss it.
#AdSecurity #AdFraud
11
May 29
One of the most expensive user journeys in paid media:
User searches brand → clicks ad → logs in.
Nothing was acquired.
But the campaign paid for it.
#PaidSearch #MarketingEfficiency
13
May 27
In sports betting acquisition, every click carries serious cost.
Which means fraud does not need massive volume.
A small number of manipulated clicks can influence acquisition economics.
#SportsBetting #AdFraud
10
May 25
In fintech paid search, a single keyword can cost £40 per click.
Fraud does not need scale in markets like that.
A few manipulated clicks can distort acquisition economics fast.
#FintechMarketing #PPC #AdFraud
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May 22
Affiliate programs often rely on trust.
But attribution rules create opportunities for manipulation.
Cookie stuffing.
Brand bidding.
Last click interception.
The conversion is real.
The credit is not.
#AffiliateMarketing #AdTech
1
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May 20
Here is the uncomfortable truth.
Many “strong” campaigns perform well despite traffic quality problems.
Not because fraud is small.
Because marketing teams mistake rising spend for rising demand.
#AdTech #PerformanceMarketing
10
May 18
One question every marketing leader should ask:
If 10 percent of our traffic disappeared tomorrow, would performance improve or collapse?
The answer often reveals more than campaign reports do.
#MarketingLeadership #AdFraud
8
May 15
High CPC industries attract smarter fraud.
Finance.
Telecom.
Travel.
Sports betting.
Where one click costs £20, attackers do not need scale.
They need precision.
#AdFraud #DigitalAdvertising #PPC
1
1
12
May 13
Ecommerce marketers face a quiet fraud problem.
Bots scraping pricing, promotions and product data through paid ads.
The campaign pays for the click.
The competitor gains the intelligence.
#EcommerceMarketing #AdFraud
12
May 11
Fraud in telecom campaigns often looks like research traffic.
Competitors scraping pricing pages.
Bots mapping product offers.
The campaign pays.
The competitor learns.
#TelecomMarketing #AdFraud
6
Fraud in 2026 does not look suspicious.
It looks like engagement.
Scrolls.
Pauses.
Clicks naturally.
The most expensive fraud today often hides inside your best performing campaigns.
#AdFraud #AdTech #PaidMedia
6
AI didn’t invent click fraud.
It scaled it.
Launching sophisticated fraud once required bot farms.
Now it requires scripts and prompts.
The barrier to entry collapsed.
The risk for advertisers exploded.
#AIinMarketing #AdFraud #PPC
17
Apr 29
One of the biggest blind spots in paid media:
Non incremental users.
Returning customers clicking brand ads can quietly consume large portions of paid search budgets.
Campaign metrics look healthy.
Actual growth does not.
#ClickFraud #PaidSearch
1
10
Apr 27
Quick reality check for performance marketers.
If your brand campaigns show:
• rising clicks
• stable conversions
• increasing CPC
You may not have a bidding problem.
You may have a traffic quality problem.
#PPC #ClickFraud
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