Ferrari paid Jony Ive to design a car and ended up with a kitchen appliance worth $640,000 that wiped $4 BILLION off the stock overnight. > Ive left Apple in 2019 and founded a design studio called LoveFrom with Marc Newson. > In 2025 OpenAI bought his hardware company for $6.5 BILLION. Their first device was supposed to ship in 2026. It's now delayed to 2027. > The Humane AI Pin, designed by ex-Apple veterans inside Ive's orbit, launched in 2024 and was sold to HP for scraps within a year. > Today Ferrari unveiled the Luce, the most expensive car Ferrari has ever sold. The first full car LoveFrom has ever designed. A 4 door 5 seat $640,000 electric grand tourer. > The internet hated it. > Ferrari stock dropped 7% in 24 hours, the biggest single-day fall since October. Roughly £3 BILLION wiped off the market cap. > The reveal was supposed to be Ferrari's iPhone moment. Instead it was Ive's third public product since leaving Apple, and his third public miss. The man who designed the most iconic product of the last 20 years has had a hard time finding the next one. Every project Ive has touched since Apple has been delayed, scrapped, or sold off. The Luce is the first one that took someone else's stock down with it.