AI visibility architect | 25 years building systems that make companies visible. First to humans. Now to AI | Former Microsoft | Founder | AdTech
Joined March 2012
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Mar 13
STOP - DO THIS NOW:
➡️ 5 tests to find out if AI recommends you
Your buyers are asking ChatGPT who is the best <insert your industry> for <insert your use case> .
These 5 tests to find out if your company makes that list.
Takes 5 minutes. Do them now.
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Mar 26
$200,000 rebrand.
New site. New messaging.
AI still describes them by their 2022 identity.
Old headlines. Old links. Old consensus.
Historical data > Current version.
Zombie Rebrand is most expensive in B2B.
→ mariadykstra.com/what-ai-act…
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Mar 25
31 blog posts last year.
Zero AI citations.
Well-written? -> Structurally invisible.
Entity signals? -> Fragmented.
Terminology?-> Inconsistent.
AI had nothing reliable to cite.
Publishing more unstructured is just more noise
→ mariadykstra.com/the-43000-t…
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Mar 24
4 things that won’t save you from AI invisibility:
Revenue. ($2.5B > $400B)
Volume. (Deloitte 1.7/3. PMI cited instead.)
Headcount. (2,250 > 12,000)
Tenure. (Startup > NYSE giant)
AI doesn’t read your P&L.
→ mariadykstra.com/why-your-co…
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Mar 23
Your SEO agency celebrated Page 1.
ChatGPT has never heard of you.
Same company. Different systems.
Ahrefs: Only 12% of AI-cited URLs rank in Google’s top 10.
You can rank, publish, and still be invisible to AI.
→ mariadykstra.com/google-rank…
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Mar 20
43,000:1
The ratio of content AI processes to content it cites.
You aren’t competing with 10 articles.
You’re competing with the entire internet.
Most B2B content fails the filter before quality is ever considered.
→ mariadykstra.com/the-43000-t…
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Mar 20
90% of ChatGPT citations come from pages ranked #21 on Google.
Not page two.
Position twenty-one and beyond.
80% don't rank in Google's top 100 at all.
$10K/month on SEO wins a game AI isn't playing.
→ mariadykstra.com/google-rank…
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Mar 19
Your brand too 20 years to build.
ChatGPT has never heard of it.
Because it runs on completely different inputs.
Trade shows don't register.
Referrals don't transfer.
Board seats don't count.
→ See how the human and machine systems diverge: mariadykstra.com/the-great-d…
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Mar 18
One CEO told me:
"Perplexity recommended 3 of our competitors by name. It described us as 'and others in the space.'"
That's a structural failure.
AI couldn't classify them fast enough to include them. So it didn't.
→ Run the 5-minute self-diagnostic: mariadykstra.com/ai-visibili…
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Mar 17
- A $2.5B company outscored a $400B company
- A 200-person startup outscored a 1,000-person competitor.
- A company nobody's heard of outscored an NYSE-listed brand.
Revenue didn't predict AI visibility. Structure did.
→ See the full scoring table: mariadykstra.com/why-your-co…
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Mar 16
Deloitte publishes hundreds of reports a year.
Their AI citation score in our study: 1.7 out of 3.
ChatGPT recommends PMI, ISACA, and CIO.com instead
Volume didn't save them.
It won't save you either.
→ See the full Tier Paradox data: mariadykstra.com/index
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Mar 13
STOP - DO THIS NOW:
➡️ 5 tests to find out if AI recommends you
Your buyers are asking ChatGPT who is the best <insert your industry> for <insert your use case> .
These 5 tests to find out if your company makes that list.
Takes 5 minutes. Do them now.
↓
1
294
Mar 13
Test 5: The Corroboration Test
Google: "[your company] vs [your main competitor]"
If no 3rd-party comparison content exists (no G2 review, no analyst mention, no trade press comparison) AI has nothing to cross-reference.
You exist in your own world .
You don't exist for AI.
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20
Mar 13
Score yourself:
Fail tests 1 2 → structural problem. Start there.
Fail 2 → distribution problem.
Fail 3 4 → identity fragmentation and semantic drift. Fail 5 → no third-party corroboration. AI can't verify you exist.
The fix is here: mariadykstra.com/why-your-co…
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Mar 2
Small nuance most people miss:
AI doesn’t “scan the web.”
It runs:
• query decomposition
• entity retrieval
• signal weighting
• answer assembly
There is no page one in AI
Full breakdown in the post here: mariadykstra.com/why-your-co…
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20 Oct 2025
The crisis isn’t too much content.
It’s too little credibility.
When everything looks AI-polished,
people stop believing what they read.
When AI videos are just as good as normal videos, I wonder what that will do to YouTube and how it will impact the millions of creators currently making content for a living.. scary times.
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23 Jan 2025
According to recent studies, over 50% of younger generations now use AI tools like ChatGPT and virtual assistants as their primary method of finding information.
Is traditional SEO dead?
tredigital.com/the-secret-to…
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