Product designer. Mostly a husband and dad.
Joined January 2009
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2,351 Photos and videos
Tregg 🤘 retweeted
May 3
The obvious path for designers in the AI age is to move closer to code.
But the more valuable path may be upstream: closer to the customer, the business, and the problem.
If everyone can prompt agents to code, the scarce skill becomes knowing why, what, and how to build.
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Designers imagine futures to find the right one
Sometimes that's in your head, sometimes on paper, sometimes pixels…
Now it's code. Same job, new medium
30 May 2025
There’s a feeling of “wtf is a designer anymore” floating around…
I felt it while scrolling Reddit after Figma Make was announced 😬
For some people it simply didn’t compute that a code prototype could be a design artifact.
But I’ll let you in on a little secret…
A few days ago I visited a well-known design leader and he said that in the last 6 months, ~40% of their team's design artifacts are now created in Lovable, Bolt, etc.
That’s kind of crazy, right?
It's a big reason why @uxgoodies (1st AI designer at Miro) said design is "in the middle of an identity crisis"
So Ioana and I went deep into this topic during today's episode and I want to share a few ideas I’m still thinking about:
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We’re in a weird moment in history where there are AI designers and non-AI designers. But this is a blip on the timeline as adoption accelerates.
The idea of "AI designer" won't exist in the future
Here's what Ioana said 👇
“We’re all gonna be thinking about some sort of AI angle in the way we do our work. I don’t even feel that the AI design role will exist in this explicit format in a couple of years. All the designers will be AI designers”
I want to make something clear though...
Ioana described herself as generally “change averse” and the type of person who "DOESN'T jump on new things"
That’s why her initial approach to AI was a bit less intentional…
But now she’s changed her tune:
“We have a moral duty to experiment with these technologies because we're designers and we should be curious about the world, and we should be curious about the future.”
The cost of ignoring new technology has never been higher
So if you’re interested in what it looks like to design AI experiences within your existing product then I think you’ll really enjoy this week's episode
Ioana shares a ton of lessons learned from Miro and frameworks for how she helps clients integrate AI effectively 👇
youtube.com/watch?v=8PuNujhH…
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I have theories but I wanna hear what other people think. Why? Why are designers so unhappy?
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Okay so my theory is that a lot of designers wanted to be artists and settled for designs.
The problem there is that design isn’t art. Art is about expression. Design decidedly is not.
And that just kinda sucks over a long time if you’re the type who needs that outlet.
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The topic of designer-founders is everywhere lately. @ycombinator calling for more, @southpkcommons & @designerfund hosting killer events
Decided to listen to @soleio & @ridd_design to dig deeper:
- How to invest in your founder journey
- How to succeed as a founding designer
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Tregg 🤘 retweeted
7 May 2025
Here’s a closer look at the 3D drawing tool I made with #figmamake. It was so fun pushing the boundaries of what is possible.
Excited to see what y’all make!
@figma #Config2025 #config25
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Tregg 🤘 retweeted
16 Apr 2025
A founder asked my advice about combining a startup with having small children. I told him family is more important than business, and to put his kids first and cram the startup into the remaining time.
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Real. Based. True. Listen to this man.
18 Mar 2025
After advising 50 consumer companies over the last year, the one thing that separates those who can execute and those who can't:
Having a full-time designer in the room at all times
I've met with countless companies that have raised millions—and even one that has raised billions—that do not even have a designer on payroll.
This makes product development broken:
1/ You simply cannot have constructive conversations about ideas without visualizing them in real-time
2/ Your experiments will frequently have inconclusive results because users cannot discover features or they misunderstand how they work
3/ There is no one who can galvanize the team with a vision of what the product could look and feel like
And to be abundantly clear: I'm not referring to visual UI or graphics. I'm talking about someone who can think through the fundamental building blocks of product comprehension—like navigation, interaction and copywriting—and is technically savvy enough to visualize those components in high resolution.
There can certainly be exceptions to not having a designer, like where the CEO is an exceptional visual thinker, but that does not scale beyond a small team.
At the end of day, products live and die in the pixels: it's what the users see and tap. And without someone shepherding that process, you are effectively wandering the desert blind.
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18 Mar 2025
If you ever want to post a banger, just say something flattering about designers. They're so starved of appreciation that they'll spam it in their company slacks until every person has read it.
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Worked on this with the Rocket design system team and crushed out thousands of components.
Really proud of it! Working with Rocket via Iverson was the perfect contract gig to round out last year and ease into this one.
25 Feb 2025
Iverson worked with Rocket to overhaul their design system, website, and apps before the Super Bowl launch.
We made a video documenting some of this work.
Very proud of the team, and excited for what’s to come.
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The Onlook Cursor set up is great. What both lack is how great Windsurf is at setting up your local environment and building a dynamic function project, and how great Figma is at quick exploration and iteration.
I think Figma is in a really interesting position to build the tool that satisfies all of these needs. We'll see how it all shakes out.
Also would love something that is more native app focused that does all this as well as these do with web.
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