VP, Product, Programmatic Demand @NBCUniversal. Programmatic advertising across @Peacock and all NBCU. Founder/Author @AdTechExplained. Views are my own.
Joined April 2011
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77 Photos and videos
Mar 10
Less than a month after launching ads, OpenAI has already partnered with Criteo and is in talks with The Trade Desk.
I wrote about why this is the smart short-term call, what the Netflix/Microsoft parallel teaches us about how this ends, and what Criteo and TTD should do now. 👇
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Mar 4
The real reason everybody in ad tech is obsessed with CTV. #WebIsDead
Mar 3
No discussion of tech media can get past this basic traffic fact: in the AI world, Google and social no longer refer traffic, which means that the vast majority of readers just never find you in the first place. Analysis: growtika.com/blog/tech-media…
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Mar 3
This is probably the most accurate take on how most people will perceive "agentic" integration into the software they use.
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Feb 15
What it feels like returning to social media after a 2 month hiatus.
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12 Dec 2025
Why did Pinterest buy tvScientific? I shared my thoughts in this latest post on Ad Tech Explained.
12 Dec 2025
Full breakdown: adtechexplained.com/p/why-pi…
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24 Sep 2025
AI video ads have arrived. With Magnite acquiring Streamr.ai and generative AI video tools lowering the barrier to entry, anyone can create and place CTV ads. But can publishers handle the flood of new creatives? And how will programmatic advertising workflows adapt?
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24 Sep 2025
I gathered my thoughts on the subject in my latest Ad Tech Explained article:
adtechexplained.com/p/prepar…
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22 Aug 2025
“Agentic ad tech explained” dropping on Wednesday on @AdTechExplained. Thank you to everybody who took the time to speak with me about agentic AI. I learned a ton writing this piece, and I hope everyone who reads it will too.
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27 Aug 2025
I wrote a new article to answer a big question: how will agentic AI reshape advertising technology?
The result is a piece packed with real-world insights and bold ideas. Learn what’s possible with AI agents and how they could accelerate your career or transform your company.
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13 Aug 2025
The lawsuit for ripping off Johnny Cash for the background audio will cost more than $20.
AI is killing Hollywood..
the same guy who shot the iconic Sydney Sweeney x American Eagle campaign just made a full Jack Daniels commercial using Higgsfield Seedance Pro
it used to cost 1 million, now $20 with AI
let's break it down:
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31 Jul 2025
After you using any generative AI or agentic features within an SSP, DSP or any ad platform today? If so, I’d love to hear about it!
Looking to write a new @AdTechExplained article on in-market, planned, or theoretical generative AI or agentic ad platform UX features.
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30 Jul 2025
AI tools are draining traffic from the open web, and Cloudflare is trying to make them pay for it.
New piece on bots, pay-per-crawl, and the slow death of web publishing:
adtechexplained.com/p/cloudf…
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