"I picked commercial real estate because you don't have to deal with emotion, it's all dollars and cents"
Every time I interview a potential junior agent, one of the first questions I ask is why they chose commercial over residential
99% of the time, this is the answer
But to be honest, it couldn't be further from the truth
From the outside looking in, you'd assume selling a home is more emotional because that's where people raised their families and built their lives
But commercial real estate has just as much emotion
Sometimes more
You're dealing with the owner who spent 20 years building equity in a property they were counting on to fund their retirement, and now you're telling them buyers won't pay what they expected
You're dealing with the developer who spent years fighting through permits, construction delays, cost overruns, and every other challenge imaginable, only to bring a project to market and realize the exit won't deliver the returns they promised investors
You're dealing with the CEO who was counting on a certain sale price to fund growth, acquisitions, or new locations, and now has to rethink those plans entirely
The stakes are bigger
The egos are bigger
And the emotions are usually bigger too
Commercial real estate doesn't lack emotion
It's just emotion wearing a suit