Trove powers Resale as a Channel for the world's most beloved brands, extending the life of millions of products.

Joined February 2021
31 Photos and videos
11 May 2022
We're experiencing a watershed moment, for the industry, for our partners, for consumers, and at Trove. We are thrilled to share this announcement and are exhilarated by our future plans. Congrats to both Andy Ruben and Gayle Tait, two exceptional leaders! wwd.com/business-news/busine…
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22 Apr 2022
Some fast fashion companies launch 100's or even 1000's of new products every single week.
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22 Apr 2022
It’s time for consumers & the #retail industry to stop giving credence to #sustainability initiatives that don’t consider production.
22 Apr 2022
There are no silver bullets but getting more out use of what we make is an essential part of any solution to fashion’s #sustainability crisis.
22 Apr 2022
Resale Is the Most Powerful—and Most Obvious—Lever We Have to Solve the Problem.
22 Apr 2022
Resale as a channel meets customers where they want to be - engaging with existing customers and acquiring new younger customers.
22 Apr 2022
#customers want a resale experience that’s true to their brand. 63% say that want to purchase #resale direct from the brand.
22 Apr 2022
65% of #resale customers on branded resale storefronts are first-time customers.
22 Apr 2022
And for brands secretly concerned #resale channel would cannibalize mainline sales - the numbers dispel that fear.
22 Apr 2022
In fact, #resale is growing at twice the rate of the US #fashion market overall in 2021.
22 Apr 2022
There’s certainly no longer a stigma associated with #secondhand shopping.
22 Apr 2022
The pandemic & recent #climate crises have made #sustainability a much bigger priority for many consumers.
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22 Apr 2022
Now is the time to make a change.
22 Apr 2022
It’s a vicious circle: consumers love new stuff & brands increase production to fulfill a need for newness…& then consumers buy even more.
22 Apr 2022
#apparel labels used to produce #clothing for 5 or 6 seasons. Today, fast #fashion companies produce 50 “microseasons” a year
22 Apr 2022
There is no amount of math where these ‘less bad’ items offset the harm in producing 100B items each year for 7B humans.
22 Apr 2022
The average US customer bought 64 items last year vs 12 in the 1980s.
22 Apr 2022
In #retail models today, overproduction of items used less is a feature, not a bug.
22 Apr 2022
That one, simple shift enables brands to grow their businesses without growing their #carbon emissions.