Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

Joined May 2009
809 Photos and videos
These findings illustrate the need for quitting resources specifically for e-cigarette and oral nicotine pouch users, and further research on the long-term health impacts of these products. truthinitiative.org/research…
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Truth Initiative applauds and supports efforts by the Attorneys General Coalition led by @VTAttorneyGen and @AtghIgov to end #F1 #Formula1 sponsorships involving tobacco and nicotine products. ago.vermont.gov/blog/2026/06…
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This concern is especially urgent as @F1 expands its youth audience through partnerships with @Disney, @LEGO, and @Mattel’s Hot Wheels.
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Truth Initiative retweeted
This #WorldNoTobaccoDay, ASH joins our partners in shining a light on all the tactics the tobacco industry uses to addict and maintain their customers. Tobacco products kill when used exactly as intended. They should not be sold. projectsunset.ash.org #WNTD2026
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Truth Initiative retweeted
For #WorldNoTobaccoDay, we must “unmask the appeal” of tobacco & nicotine products. Behind the flavors, sleek packaging, and influencer marketing is the same business model: addiction for profit. Tobacco endgame is within reach. Read our #WNTD2026 blog: ow.ly/8xej50Z5hY3
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Truth Initiative retweeted
Every year, more than 8 million people die from tobacco. Quitting is possible: ✅ Set a quit date ✅ Tell someone you trust ✅ Talk to a health worker ✅ Replace the addiction with something healthy Sunday is #WorldNoTobaccoDay. who.int/campaigns/world-no-t… — via @WHO
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Truth Initiative retweeted
Today is #WorldNoTobaccoDay 🚭 Almost 60% of tobacco users want to quit. Maybe you're one of them. That’s 750 million people worldwide. With support, you CAN make your wish come true. Quitting tobacco can earn you big wins for your health: ⏱️ In 20 minutes, your heart rate drops 🫁 2–12 weeks, your lung function improves ❤️ In 1 year, heart disease risk is cut in half You can overcome addiction. Help is available, quit today! 👉 bit.ly/4wIK34X #TobaccoExposed #WHO #WorldHealthOrganization
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Truth Initiative retweeted
It's #WorldNoTobaccoDay 🚭 Nearly 90% of daily smokers first tried tobacco before they were 18. Every time nicotine feels like it's calming you down, it's actually tightening its grip. Tobacco companies design their products to get young people stuck in a cycle of manipulation and addiction. It’s time to expose their web of lies. Manipulation stops here. Quitting is possible. Start now! 🔗 bit.ly/4wIK34X #TobaccoExposed
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Truth Initiative retweeted
Today on #WorldNoTobaccoDay, we’re exposing Big Tobacco companies and their tactics to hook a new generation. From candy flavors and flashy packaging to products designed to look like toys, tech and lifestyle accessories, these companies continue to market addiction as something fun and modern. The truth? These products are designed to addict young people and increase profits. #TobaccoExposed #WNTD2026
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The data confirm that image has influence. Publishers like @VanityFair and @InterviewMag should eliminate all instances of nicotine and tobacco product depictions. Learn more about on-screen imagery at truthinitiative.org. @AmHeartAdvocacy
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Truth Initiative retweeted
Easy to hide, harder to quit. Nicotine pouches are spreading fast: toxic, highly attractive and addictive, damaging brain development and poisoning small children. Around 160 countries have no specific regulations. Youth are at risk. Stop making nicotine appealing. Read WHO’s Global Nicotine Pouch Report. 👉bit.ly/48Xn1x2 #TobaccoExposed
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This milestone comes at a time when nicotine is increasingly showing up in culture again and young people are facing more complex and concerning patterns of use, heightening the risk of nicotine addiction, and making quitting more challenging. truthinitiative.org/press/pr…
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This moment calls for a balanced approach grounded in #publichealth. Providing adults who smoke with access to @FDATobacco-authorized alternatives to combustible cigarettes and preventing youth nicotine addiction are shared responsibilities—not tradeoffs. truthinitiative.org/press/pr…
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Truth Initiative retweeted
From vapes to nicotine pouches, Gen Z is at the center of a growing number of products designed to hook them into lifelong addiction. @TruthInitiative’s EX Program now offers evidence‑based support for quitting nicotine pouches, alongside other nicotine products. Learn more ⬇️
If you’re among the 60% of adults ages 18-24 who vape nicotine and say they want to quit in 2026, you deserve support like EX Program by @truthinitiative. truthinitiative.org/outsmart…
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Truth Initiative retweeted
New data published by the CDC Foundation underscore that flavors are a major driver of e-cigarette use among youth and young adults. These data demonstrate why it would be a serious mistake for the FDA to authorize more flavored e-cigarettes. Key findings include: •Nearly all (92.5%) youth and young adults who have ever used e-cigarettes started with a flavored product. •The most common e-cigarette flavors currently used by youth and young adults are fruit, candy/dessert/sweets, mint and menthol.   These data provide fresh evidence to support the FDA’s longstanding position that flavored e-cigarettes pose a substantial risk to young people, including promoting initiation and continued use of e-cigarettes.   Read our full statement: tobaccofreekids.org/press-re…
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Nearly all (92.5%) of youth and young adults who ever tried vaping started with a flavored product that was not tobacco flavored. Learn more via @CDCFound: tobaccomonitoring.org/wp-con…
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If you’re among the 60% of adults ages 18-24 who vape nicotine and say they want to quit in 2026, you deserve support like EX Program by @truthinitiative. truthinitiative.org/outsmart…
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