It sucks that it's so difficult to install a PWA on iOS. It sucks that support for PWAs on iOS is limited. But we can't wait for Apple to improve this before we start building great web apps. When users perceive web apps as not as good as native apps, it's not always about the limitations that are imposed upon them. It's also about web apps not using the features that are available to them. Most web apps don't even work offline. How are they supposed to compete with native apps like that? Build a freaking great web app that uses any available feature that makes it better. Geolocation. Wake Lock. Offline support. Biometric authentication. Background Sync. Speech recognition. File system access. Push notifications. Persistent storage. Educate your users that your app can be installed. Add an install button, even if it's difficult on iOS. We can't afford to wait for Apple until we make web apps a success.