USMEF is a nonprofit trade association working to create new opportunities and develop existing international markets for U.S. beef, pork, lamb and veal.
American salad pork is the new go-to fitness protein! USMEF served 4,000 ready-to-eat samples of lean U.S. pork loin to health-conscious runners at the Shibuya/Omotesando Women’s Run in Tokyo. Runners loved the flavor and tenderness! #PorkCheckoff
New US Beef & Pork hits grills in Peru!USMEF teamed up with Tottus supermarkets for a "Meet & Grill" series,drawing 1,200 people across 6 Lima beaches.High-traffic stores are now featuring premium U.S. beef cuts and a brand-new Tottus line of US pork! #PorkCheckoff#BeefCheckoff
Making a splash in Bangkok! USMEF showcased premium U.S. beef cuts at Thailand Beef Fest. The event featured product tastings of U.S. striploin & ribeye, live chef cooking demos, and educational seminars on quality and profit potential for local importers. #BeefCheckoff
We’re using 50 years of "boots on the ground" experience to capture the world's fastest-growing markets. From Southeast Asia to West Africa, USMEF is building brand loyalty with the global middle class today to secure the industry’s success for the NEXT 50 years! #USMEF50
U.S. beef is growing in Colombia!
We teamed up with the U.S. Embassy and local partners for a 3-city launch of Certified Hereford Beef. With 350 chefs and owners attending in Bogotá, Cartagena, and Cali, the future of premium U.S. beef in Colombia is bright!
#USMEF
How do you turn a misunderstood ingredient into a retail win?In Peru, we’ve launched Nutriliver—a protein-rich blend of US beef liver & pork! By teaming up with top chefs&200 influencers in Lima,we’re proving that great branding&flavor know no bounds. #BeefCheckoff#PorkCheckoff
OKC, you’ve been incredible!
We’re finishing strong after three days of expert market analysis and deep dives into booming regions like Central America. The takeaway? Global demand for U.S. red meat is stronger than ever.
Safe travels, everyone—see you at the next one!
#USMEF50
Insight, strategy, and global perspective!
We’re kicking off today’s General Session in OKC with market experts Dr. Derrell Peel and Dr. Nevil Speer. Join us for a deep dive into consumer demand and global market updates to move our industry forward!
#USMEF#USMEF50
Doors are open for Day 1 in Oklahoma City!
Today we’re diving into the booming demand for U.S. red meat in Central America. We’re honored to have Ricardo Zúniga (Dinámica Americas) guiding us through the trade diplomacy needed to succeed in this diverse region.
#USMEF#USMEF50
One grill, a world of possibilities!This #NationalBBQMonth, we’re celebrating the global love for US red meat.From low&slow brisket to Korean Bulgogi & Japanese Yakiniku, the best celebrations start on the grill.What’s your go-to BBQ cut? #BeefCheckoff#PorkCheckoff#LambCheckoff
Since 1976, USMEF has been the bridge between American producers and the world. Our mission for 50 years? Increasing the value of every red meat animal raised in the U.S. by driving global demand. We work for the farmer, the rancher, and the future. #USMEF#USMEF50