Excellent Cheatsheet on How to Pick the Right UX Research Method 🙌
Match the development phase, goal, and type of data to the right method:
📝 Define (Generative, Attitudinal, Quant)
• Surveys
🔍Analyse (Generative, Behavioural, Qual)
• User interviews
• Diary studies
• Ethnography
• Contextual inquiry
• Stakeholder workshops
• Guerrilla research
📈 Implement (Formative, Behavioural)
• Quant: A/B testing, Tree testing, Card sorting, Content testing, Analytics, Metrics
• Qual: Usability testing, Content testing, Card sorting, Guerrilla research
✅ Evaluate (Summative)
• Attitudinal, Quant: Surveys
• Behavioural, Qual: Usability testing, Content testing, Contextual inquiry, Ethnography, Diary studies, Guerrilla research
• Behavioural, Quant: Usability benchmarking, Analytics, Metrics, Content testing, A/B testing
#UX #UI #UXResearch #ProductDesign #UserExperience