From Hawthorne streets to orbit, our neighbors at SpaceX have never stopped pushing the mission forward. As SpaceX enters its next chapter, we’re proud to stand beside one of the companies that turned the impossible into infrastructure, and made the future feel a little closer to home. Congratulations to the SpaceX team on this historic milestone. Ad Astra.

Black on black, but the story is weight, strength, and track-proven engineering. This Model 3 Performance Highland is running 19" Gloss Black UP-03 wheels, born from UP’s motorsport DNA and proven through track development, including Pikes Peak. Ultra-light. Motorsport-derived. Built to perform. Shop UP-03 at Unplugged Performance.

Model Y Juniper already has the sharper, cleaner design language. Now it has the stance to match. This Launch Edition is equipped with 19" Satin Black UP-05 wheels, adding a lower, wider, more purposeful look without overpowering the factory design. Shop UP wheel & tire packages on our website

The Model X is nearing its final chapter. Tesla’s “Fabergé egg of cars” deserved more than factory spec, so this Plaid now sits on UP Forged UP-05 wheels for cleaner fitment, sharper presence, and a stance worthy of the flagship. Factory built the legend. UP makes it yours. Inquire today.

Frost Blue Model 3 Performance Deliveries have started! My buddy just picked his up this afternoon and it looks amazing.

The Cybertruck already looks like it survived the future. CYBRNOVA gives it the hardware to match. Heavy-duty forged construction. Cybertruck-specific fitment. Oversized presence built for daily driving, desert runs, and whatever comes after civilization gives up on asphalt. UP Forged CYBRNOVA is here for the Cybertruck builds that don’t stop where the road ends. Upgrade yours now.

The Highland Model 3 Performance makes serious power from the factory. Now give the chassis the same treatment. This build features: UP Sport Pro Coilovers for adjustable ride height, sharper response, and improved control. UP Adaptive Suspension Canceller Kit for a clean coilover conversion on 2024 Model 3 Performance. 15mm UP Wheel Spacers for a more aggressive, flush stance. Power is easy. Making the car feel properly dialed is where the difference shows.

What a way to start your monday!

Time for a steel bumper upgrade 🦾⚡️

The future is autonomous🦾⚡️

The cockpit sets the tone. Our UP Ascension-R Demo Car features Plaid Mode Ascension-R Racing Bucket Seats, finished in Alcantara with a motorsport-inspired design that gives the Model 3 interior a sharper, more focused feel. Available in FRP or carbon fiber.

1,020 hp deserves hardware that can actually keep up. This Model S Plaid is equipped with our S-APEX Brake System and 19x11 UP-03 Pikes Peak Spec Forged Wheels in Satin Black. Both are tested and derived from our Pikes Peak program, bringing race-spec braking, cooling, strength, grip, and control to the Plaid platform. Pikes Peak tested. Plaid ready.

Time to break the new Toyo RT Pro’s in…. 😉@ToyoTires @UnpluggedTesla @cybertruck #cybertruck #tesla #toyotires #teamtoyo #RTPro

Already have UP parts on your car? You might be closer to your next upgrade than you realize. Check your account, submit your reviews, and start stacking rewards. If you've been planning your next build, now is the time.

It’s always fun rolling up to customer meetings in the @Cybertruck dressed like this. The reactions are all over the place! 👀😎🤣 What’s even crazier is the amount of time and stress this truck saves me on a daily basis. Between the technology, comfort, and FSD, having what feels like an AI chauffeur for long drives and traffic completely changes the experience. I still enjoy driving, but when you spend a lot of time on the road, it’s hard to overstate how much easier and more productive it makes the day. Pretty awesome piece of technology. Keep up the amazing work @Tesla and @Tesla_AI

Throwback Thursday to one of the earliest UP demo builds. Deep Blue Metallic Model S P85D. Full UP carbon fiber aero. Bespoke interior. Original UP x BBS UP-01 wheels. With Model S production now at the end of the line, this one feels even more special. Early UP history. Model S history. Still timeless.

Beautiful 😍 @Tesla @UnpluggedTesla

Real-world efficiency gain on a 2023 Model 3 Performance. OEM 20" Uberturbine 235/35R20 tires 262.1 Wh/mi measured over 200 miles 19" UP-RW FF 245/40R19 tires 243.8 Wh/mi measured over 200 miles Same car. Same commute route. Same tire pressure. Owner’s normal driving. Result: 18.3 Wh/mi reduction, roughly 7% more efficient. The key detail: UP-RW FF achieved this even with wider tires. 950kg load rating. Lifetime structural warranty. Built-in curb ring for real-world abuse. Less energy per mile, with the strength daily-driven Teslas need.

For the price of a Ferrari Luce, you can get: An UP Model S-APEX for daily commute An UP Rocket Spec Model 3 trackday & canyons An UP INVINCIBLE Cybertruck for off-road adventures The math is simple.

Ferrari’s first EV is expected to cost around $640,000. The Unplugged Performance Rocket Spec Model 3 takes the sharper route: less weight, more focus, and more of the parts that matter on track. Save roughly $540,000. Spend it on tires.