Writing to a busy audience? You need to capture their attention quickly, not bury the lead. → Use BLUF: Bottom line up front. Lead with the key takeaway, then back it up with more details and arguments. This will sharpen your communication.

Our brains use mental shortcuts to process information quickly but can also mislead us. Let's look at 9 common biases you should be aware of. 1. Confirmation bias: Tendency to selectively pay attention to information or interpret it in a way that confirms our existing beliefs.

9. Status quo bias Preference for things to stay the same by doing nothing or sticking to previous decisions. Why it matters: This bias can prevent adapting to evolving markets or adopting new/better tools or processes.