UpTop is a UX design and app development company. We engineer mobile and web applications, transactional websites, business intelligence solutions and more.

Joined June 2009
184 Photos and videos
14 Mar 2025
In this episode, Craig Nishizaki and Michael Woo explore why iterative design is a crucial business strategy for long-term success. Learn how to integrate UX into your product roadmap and build a culture of continuous improvement. Watch now: youtu.be/ghapupZYJyY

23
7 Mar 2025
Learn how to implement cost-effective research strategies that provide real value without overspending with Michael Woo and Scott Klein. Watch the full conversation now: youtu.be/Se95ocvSDKU
29
21 Feb 2025
In this episode, hosts Craig Nishizaki and Michael Woo dive into the essential topic of measuring the impact of UX design. Learn how to make UX measurable and integrate it into your business strategy effectively. Don’t miss the full conversation—watch now: youtu.be/Y6sgGBpkFwc

9
20 Feb 2025
Some UX metrics never go out of style! Page load time and scroll depth might seem outdated, but they’re more important than ever. Learn more in our latest episode, coming out on 2/21, 12PM, PST. Watch here: youtu.be/Y6sgGBpkFwc
12
19 Feb 2025
While ROI, revenue, and cost savings matter, UX metrics like usability scores and NPS directly impact your bottom line. It’s not an either-or situation—mapping UX improvements to business KPIs can drive conversions. Learn more in the full episode coming out on 2/21, 12PM, PST.
15
18 Feb 2025
Studies show that every $1 invested in UX delivers a 9,900% ROI, impacting revenue, customer retention, and efficiency. Yet, many companies still treat UX as an afterthought. Don't make that mistake! Catch the full episode coming out on 2/21, 12PM, PST.
1
13
28 Jan 2025
#Modernizing your #businesssystems and processes is crucial for staying competitive and delivering exceptional customer experiences. But navigating this change can be complex. Read more about how to build a successful #changemanagement strategy today! uptopcorp.com/blog/strategie…
1
5
21 Jan 2025
Explore how design thinking transforms organizations into leaders in creating exceptional user experiences. By placing empathy at the forefront of their #designprocesses, these companies understand and anticipate user needs #UX #Empathy uptopcorp.com/blog/role-empa…
1
13
14 Jan 2025
Unlock Your Business Potential with Effective Digital Transformation! #Digitaltransformation is more than adopting new technologies—it's a journey that requires strategic digital project management. Are you aware of the signs of #digitaldysfunction? uptopcorp.com/blog/is-your-o…
1
3
13
10 Jan 2025
In this episode, hosts Craig Nishizaki and Michael Woo dive deep into the journey-mapping process and explore how businesses can identify opportunities for innovation, drive impactful solutions, and align user needs with business goals. Watch here: youtu.be/kEMPdQEUFY0

9
9 Jan 2025
Boost your creativity with SCAMPER! This brainstorming tool (Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, Reverse) sparks innovative ideas by shifting perspectives. Catch the full episdode on Fri, Jan. 10, at 12PM, PST. Watch here: youtu.be/kEMPdQEUFY0
9
8 Jan 2025
Ever wondered why some journey maps miss the mark? Learn how properly framing “how-might-we” questions prevents common pitfalls like the copycat method. Learn more in our next episode, going live on Friday, Jan. 10, 2025 at 12 PM PST. Watch here: youtu.be/kEMPdQEUFY0
9
7 Jan 2025
Struggling to frame the right problem? Learn how "how-might-we" statements can help you zero in on pain points and unlock innovative solutions. Join hosts Craig and Michael in the full episode coming out on Friday, Jan. 10, 2025, 12 PM PST. Watch here: youtu.be/kEMPdQEUFY0
4
13 Dec 2024
Join host Michael Woo as he chats with Cristie Schrader, a seasoned UX researcher and product designer, about the transformative role of qualitative research in creating exceptional customer experiences. Full episode streaming now. Watch here: youtu.be/laiy10lp7V4
15
12 Dec 2024
A clear North Star vision ensures alignment across teams and drives long-term success—UX researcher and product design expert Cristie Schrader shares how. Catch the full video premiering on Fri, 12/13, at 12NN (PT). Watch here: youtu.be/laiy10lp7V4
37
11 Dec 2024
UpTop’s Cristie Schrader shares how to conduct effective qualitative research and encourage participants to share valuable, authentic feedback. Learn more in our full episode premiering on Dec. 13, 12 PM (PT). Watch here: youtu.be/laiy10lp7V4
1
27