Turns out this was a really good idea.
Results:
- 7 industry articles
- 2 podcast interviews
- 100s of new friends
- 10 people knew who we were without saying anything to them yet
- Handful of downloads prior to the show
- 20 booked meetings
- The show organizer calling us the “poster child” of how to exhibit
At Backtrack, we help exhibitors innovate with new concepts and technology, make more money, and in turn, help events make more money. Win-win-win for a $100 billion reviving industry post-Covid.
Here’s how we pulled this off:
We’re gearing up for our most important event yet
📫 223 hand written mailers sent
💻 223 unique landing pages made
💿 223 NFC chips programmed
🎁 223 gift cards loaded
🪪 223 custom cards created
We’ll either look like geniuses or idiots in a week. Stay tuned to find out 😂