'Quarter Zips' are undeniably the most viral trend in mens fashion right now.
If I owned Ralph Lauren, here's how I would use
Flawlesss.io to print money during this trend.
As you can see in the screenshots below, creators that are making content about quarter zip's are absolutely crushing it right now.
Using Flawlesss, I would do a 90-day lease on the audience data of these creators, and the audience sets of those specific posts about quarter zips.
Once those audiences have landed in our Ralph Lauren ads manager account, I would have our media buyers insert all of the creatives that we have for our quarter zips collection, and run those ads to the audiences that we just leased with Flawlesss.
This way, I know that we are maximizing the value of our CPM's, because 1,000/1,000 people know about the quarter zip trend!
This should SIGNIFICANTLY decrease our CPC, and dramatically improve our CPA as well (assuming our creative's don't suck). This is the fastest and best way to hop on a trend like this, maximizing returns.
Flawlesss truly is the biggest hack in eCommerce right now.