Last week I watched a company demo an agent that could control your computer - genuinely powerful.
The problem: UI was a sexualized anime girlfriend.
I sat there thinking: why?
Tech people are building the future, but they're also defining the aesthetics of it. And most of them shouldn't be. (Sorry)
All I heard at that event was metrics. Faster. Cheaper. More tokens. Look, it can generate dance videos now.
Okay, but what does that actually unlock? What becomes possible that wasn't before?
I remember when I first used Framer and realized I could build a website without code. When Spline let me embed 3D in the browser. When I made my first voice agent with Vapi.
Those moments felt like magic because someone approached the tech from a creative lens. They weren't selling specs. They werent abusing your brain chemistry. They were showing you what you could make.
Now? It's just performance for the sake of performance.
People used to get hyped about the iPhone. The MacBook. Not because of gigahertz or RAM. Because of what it felt like to use them.
Somewhere along the way we stopped asking what this tech should mean and started just asking what it can do.
Creatives are watching from the sidelines while the aesthetic of the future gets decided by people optimizing for metrics.
Maybe that's the wake-up call.
We should roll up our sleeves. Stop watching. Build something that actually means something instead of just adding to the pile of AI slop.
Because if we don't define what it's like, someone else will.
And based on what I saw last week, I really don't want that.