Verified Beef (VBP ) provides training and certification services for beef producers across Canada.

Joined February 2020
185 Photos and videos
šŸ“Attention Ontario beef producers: If you have been considering VBP Certification, or are simply looking for ways to streamline your practices then this is a session you should join.
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šŸ Join the growing number of Canadian beef producers committed to demonstrating responsible practices in animal care, food safety, biosecurity and environmental stewardship. ā¬‡ļø Learn more: verifiedbeef.ca/about-us/wha…
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VBP Certified beef producers Don & Geraldine Bettle received the 2025 Canadian Cattle Association’s Environmental Stewardship Award (TESA). Learn more about their responsible land management in the award video: youtu.be/VT-aL_T-cwY?si=oUdy…
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šŒš˜š“š‡: VBP Certification means an assessment every year. š…š€š‚š“: VBP operates on a five-year cycle. Beef producers complete one on-farm assessment in the first year, then submit records or self-declarations in years two to five. Learn more. ā¬‡ļø verifiedbeef.ca/certificatio…
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VBP Certified beef producers like Don and Leslie Richardson, of Richardson Ranch in Tlell, BC., proudly demonstrate high management standards to customers around the world. šŸ“© Contact your provincial coordinator to get started with VBP Certification. verifiedbeef.ca/contact-us/p…
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A VCPR is built on an ongoing relationship with your veterinarian—and your records help support that relationship. The VBP individual treatment record is one tool available for producers to demonstrate a valid VCPR. ā¬‡ļø verifiedbeef.ca/wp-content/u…
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āš ļøDamaged equipment and infrastructure or debris in pens and pastures can pose potential threats to cattle. A single piece of metal or a stray shotgun pellet may go unnoticed during production, only to be discovered at processing. Prevention is key: verifiedbeef.ca/2026/05/07/h…
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Across Canada, VBP Certified producers--like Brian Windover and his son Scott from Bayview Farms in Napanee, ON--are putting best management practices into action on their beef operations. Learn more about the steps to become VBP Certified: verifiedbeef.ca/certificatio…
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VBP Certified producers Alicia & Danny King of Six Maples Farm near Antigonish, NS, are 7th-generation farmers committed to food safety, animal care & environmental stewardship. Certified for 7 years, they’re building a legacy for the next generation.
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It’s not about perfection, but progress. Whether it’s refining handling practices or record-keeping, or adopting new research-backed approaches, VBP supports Canadian beef producers in making informed decisions that build on what they already do well. verifiedbeef.ca/about-us/wha…
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Proper storage and management of animal health products and equipment help maintain product effectiveness, reduce errors and support better animal outcomes. šŸ‘‰Learn more in the Animal Health section of the VBP Producer Reference Manual: e.issuu.com/embed.html?d=vbp…
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How you store and handle products matters. Proper storage and equipment management help: āœ” Maintain product effectiveness āœ” Reduce risk of errors āœ” Support better animal outcomes šŸ‘‰Learn more in the Animal Health section of the producer manual e.issuu.com/embed.html?d=vbp…
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Across Canada, VBP Certified producers are putting best management practices into action. In this series, we’re highlighting producers who are committed to responsible beef production. Learn more about the benefits of being VBP Certified: verifiedbeef.ca/about-us/ben…
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Getting VBP Certified doesn’t have to be complicated—it’s a step-by-step process designed to set your operation up for success. Ready to take the next step? Learn more: šŸ”— verifiedbeef.ca/certificatio…
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When was the last time you tested your stock water? šŸ’§The Simply Verified Beef podcast episode, "Trusted Water," explores why it’s a good idea to test water sources before cattle are turned out—and what can happen when it isn't. šŸŽ§Listen now: open.spotify.com/episode/5q5…
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Strong herd health starts with everyday practices. From record-keeping to treatment protocols, the Animal Health section of the VBP Producer Reference Manual focuses on practical steps that support your herd health plan. šŸ“˜ Learn more: e.issuu.com/embed.html?d=vbp…
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Are your cattle cleared and ready to ship? Use the VBP Clearance Check Template before cattle leave your operation to confirm a few key checks: verifiedbeef.ca/wp-content/u… A quick check today helps support confidence all the way down the value chain.
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Do you have a herd health protocol in place? VBP has a template you can complete with your veterinarian that helps outline your vaccination program, animal health products and expected treatment timelines for different classes of cattle on your operation. verifiedbeef.ca/wp-content/u…
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šŸŽ§ In Episode 6 of Simply Verified Beef–The Podcast, we dive into the value of mentorship in the Canadian beef industry—why it matters, how it shapes today’s beef industry leaders and how to get involved. Tune in now on Spotify or wherever you listen: open.spotify.com/episode/1Wm…
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