The issue ive always had with preroll ads was when I ran them, anyone that raided me got an ad as soon as the raid happened, and by the time it ended, id already have gone through my "thank you for the raid" bit. Id have to wait if they wanted to hear. So, midrolls for me
Twitch's CPO, Mikey Minty, suggests Preroll Ads may actually be a better option for some creators, as the perceived negatives are overstated.
"Even though community feedback on this point is consistently loud, we look at it from the perspective of retention and engagement. Most people, even if they complain about a preroll, will watch it, stay, and engage with the channel. The data on what people actually do, versus what they complain about, is not the same."