People of Tamilnadu were totally fed up of the DMK and ADMK, these parties of rogues and rascals who claimed to represent Dravidian ideology and encashed it by making tons of money. Hence they chose a third alternative, led by a clown, a film actor and a demagogue who has nothing in his head, and no clue how to solve the massive socio-economic problems of Tamilnadu, and thus went from the frying pan into the fire