Vendbridge spins ideas to growth through customer focus. Innovation and Value Proposition for companies and startups. Leading in Jobs-to-be-done.

Joined March 2012
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The Say-Do Gap in sustainability The call for sustainability feels like the call for digitalization some years ago: It has become a must. Corporates are eager: They establish CO2 reporting systems, set ambitious targets and initiate programs to reduce sc…lnkd.in/ewW8Yrqs

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What I learnt in the startup world also works in growth & innovation in the established corporate world. Apply a science-based data driven approach with clear hypothesis to understand customer needs and design business models & so…lnkd.in/edSvXtEY lnkd.in/eXR6BuUh

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I have unfair insights knowing the results Yann talks about. It’s Magic and just the beginning lnkd.in/epm8hQWx

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See what others don't see! Listen to my business partner Yann Wermuth from Vendbridge AG taking about one of our #jtbd projects in the #automotive industry. Find out a problem all of you have when sitting in a car (I won't tell). Why has the problem no…lnkd.in/efGyDY2x

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Don't fall into the solution trap! To accelerate short- and mid-term growth, many company push the solution - and forget the step before: What does the customer really want? Instead of promising to solve a problem, sales campaigns talk feature languag…lnkd.in/ejDVth6b

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Sustainability: Eager Corporates. Stubborn Customers! #netzero targets of corporate will be illusionary if customers don't embrace all the good sustainable solutions launched. And this seems real, as we have seen in recent three #sustainability projects…lnkd.in/e4Dfi2hR

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A role model of a founder team that believes in their idea and single-mindedly crosses boundaries. As their advisor, I am proud what they have achieved. And happy for the startup eco system like Innosuisse, MassChallenge Switzerland and many others believ…lnkd.in/eVKQaCAf

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We humans tend to make the same mistakes over and over: It's called cognitive biases in decision making. The biggest success killer when designing growth initiatives (new products, #innovations , marketing campaigns) Listen here about the 5 key biases i…lnkd.in/eyZvi_YZ

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Eye opener inspiration workshop inspiring 50 people how to find customer needs and turn them into business-building ideas. It‘s incredible how #jtbd Jobs-be-done is powerful to switch the perspective from inside-out to outside-in. Good vibes due the b…lnkd.in/eb8CQikB

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Streamline your project portfolio from the customer perspective. And get more bang for the buck. Learn about two proven tools how to do this: @JimKalbach #jobstobedone Canvas and Vendbridge AG #jtbd need hierarchy. Two tools devel…lnkd.in/eFWhXm84 lnkd.in/eY2GgaVj

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It's alright to fall in love with your solution – if you know it really solves a customer problem. That's a solution you should and have every right to fall in love with! #innovation #jtbd
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«Take the customer perspective»! So easy to say, so difficult to do. But crucial when developing growth measures like accelerating #sales, developing #newproducts or creating future #innovations. Join @JimKalbach and myself in a f…lnkd.in/eqVVyjKT lnkd.in/eY2GgaVj

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Are you on a growth mission? Then you know: Hitting the unmet customer needs is critical for your success. But customers needs are fuzzy, changing all the time and difficult to pin down. This opens the door to biases, lenghty discussions and hesitations…lnkd.in/dnmchv_y

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Beat Walther retweeted
13 Feb 2023
Failure is the absolute worst way to learn something and sadly so many people spend their entire lives under the illusion that failure is the best way to learn anything.
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Fuzzy search fields leads to an ocean of ideas! The process from idea to a scaled business is broken. That's how it is often done: 1. Companies start with a search field, fuzzily defined 2. Jump to solution mode and brainstorm ideas with a product focus…lnkd.in/ese9RURB

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Launch the year 2023 with positive growth inspirations!  Join our webinar on 25th of January 2023 at 05:30 pm CET: Create a scalable business from an ocean of ideas Register: lnkd.in/eUrv7Sav Building new businesses inside a large organization i…lnkd.in/efDMw86n
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Blockchain! A beautiful solution for a problem that doesn't exist? Excited to present at the Digital-Shift conference in Zurich on Feb 1 about "Value of Web3". I will share how we Vendbridge AG identify true customer problems for…lnkd.in/en8qth6r lnkd.in/eismNhkN

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