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If I asked you whether you want people to envy you, you’d deny it immediately. Your desire to feel superior over others is a secret you’ll rarely admit - even to yourself. (You’re shaking your head at me already, aren’t you?!) 🤣 I know the truth though. I know you do… because we ALL do. That’s because superiority is another of our core human needs. And in a shaky economy like we are in now… When the future feels uncertain like it does now… Superiority becomes our anchor - the stabiliser. The need for superiority is what gives you momentum. It’s why you are seeking out things that will help you feel like you’re winning, even in a small way. Well, guess what? 👀 Your audience is looking for that in your offers. So let’s look at how your potential buyers - and you - make buying decisions to GAIN or PRESERVE a sense of superiority… ⭐The feeling of being ahead of everyone who’s still stuck - actually doing something while others are still talking about it. ⭐ The ability to show visible progress others can’t replicate — “it’s working for me… is it working for you?” ⭐ The edge that comes from having a skill, status, or advantage - making them m the smart one in the room. ⭐ The identity of the person who’s moving forward - the one who’s figured it out. ⭐ The respect that comes from being chosen - by peers, partners, colleagues, or clients - accessing rooms others were never invited or accepted into. ⭐ The accumulation of subtle wins and humble-braggable proof - look what I bought, built, or achieved. ⭐ The relief of no longer feeling left behind - belonging to the group that’s clearly ahead. ⭐ The confidence of having a strategic advantage - feeling smarter, more capable, or more in control. ⭐ The elevation of becoming the uplevelled version of themselves - how others wish they could be. ⭐ The freedom from comparison - because now they’re the reference point others measure themselves against. If you’re thinking, “No, none of those describe me… Picture yourself in this scene… You’ve just redecorated your lounge and your neighbours have popped round to see your new room… “That colour is beautiful. I adore this feature wall… is that William Morris wallpaper? Wow! I wish I had your eye for style! You’re very talented! Did you say Sam did your decorating? You were so lucky to get them. They’re really choosy which jobs they take on. I know they said no to Em at number 56 last year!” You felt that little lift inside, didn’t you? That warm flutter of pride. Your plumage puffed up just a tad…? Of course it did. 😜 Mine did writing it too! 🤣 So now that we’ve established that the need to feel superior is very real - and very human - ask yourself this… How does your audience gain superiority by buying your offer? More specifically: How does your offer give them hope of attaining superiority - or the security of retaining the advantage they already have? Have you told them - clearly - in your sales copy and marketing? By adding another layer of recession-proofing, you are already ahead - because most of your niche won’t have even woken up to needing to yet.

Someone needs to hear this today… If your offers are not selling… If you are fed up of cycling between energetic heaviness, hope then disappointment and small moments ot yay in your business… If you feel like you’re trapped in a business model or niche that’s not exciting you anymore… Then this is your moment of OPPORTUNITY! FREEDOM. Because if doing what you’ve been doing isn’t working to get you the outcome you want, you’ve got plenty to gain when you... STOP. And Surrender. Hand it over to your higher source - the universe or whomever your “source” of all that is good is for you. Outwardly nothing changes. I’m not talking about you burning your business down. But when you let go of trying to control outcomes and hand that responsibility over, magic happens. Opportunities that deliver your dreams will suddenly appear in front of you. And they’ll feel so easy that you won’t believe your “luck”. When I had to sell my house after my divorce I needed a new flat urgently. I searched and called and pushed relentlessly. Nothing. Then I surrendered and the next day I got a call with the perfect place. The eviction we just went through - I thought we’d end up with something we: didn’t really like, just to get a place in time. But I (eventually) reached the point where I surrendered and we got this house. Now I laugh every day at our “luck” to be a minute from the beach in a seaside resort, the town and right in the middle of where everything happens in this town - island“life” is on our doorstep. And it was a tiny rent increase, not the big money people are paying for small apartments 10 doors down the street. Omg. “All” you have to do is say, mean and fully EMBODY the belief of “I am DONE!. Over to you”. Cosmically order what you want then step away and notice what your intuition guides you to do next. And do that - unquestionably. #MondayMotivation

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If you don’t sell hope or security - you will sell nothing. Back in 2019, I taught a copywriting class on matching your offer’s benefits to core human needs. This isn’t an advanced copy strategy anymore. It’s the absolute basics if you want your business to survive 2026. When buying choices have to be made, people prioritise essential purchases that meet their core needs. If your offer isn’t essential, it won’t be prioritised. Simple as that. So you’re either selling: HOPE - how your transformation will meet or exceed their core needs Or SECURITY - how your transformation stops them losing what they have now Take love for example of one of the core needs. How will your offer help them find love, strengthen their relationship, or avoid losing it? And this isn’t just for people in the relationship space. Maybe they’re rowing with their partner about all the courses they’ve bought. You are selling them the business success that will silence their doubters. Match your offer benefits back to every core need - then make damn sure your audience knows how you’ll serve them. In your copy. In your content. Everywhere.

Flicking through the local paper in my lunch break one day, I saw my dream job advertised. I was a Finance Officer at a social housing company, raising invoices and reconciling housing benefit and rent payments. The role being advertised was on the senior management team - Group Accounts Manager for a villa tour operator and retail travel agency company - one level down from the MD. It was December 1999, and I had been studying AAT (Association of Accounting Technicians) for 3 years. I still had one exam left to pass. I wasn’t even fully qualified AAT yet. It was unlikely I’d get the job due to the above, but my intuition was guiding me to apply. I’ve always trusted that when something is a ‘full body yes’, it is the right thing for me to do, right now. Even though usually it doesn’t make logical sense at the time. I remember writing that application. As is the case when you take aligned action, the application wrote itself. One minute the screen was blank and the next the letter was written. The words flowed through me. It was an ease-y letter to write. Within a few days, I was sitting in an office with the MD and Head of HR, being interviewed for the role. I remember leaving that interview with a feeling - an inner-sense - that I might actually get this job! A few days later, the call I’ve been waiting for came in. “We’ve given the job to someone else who is more experienced...” “BUT… can you come back in? The MD and I have been talking and we have an idea we’d like to run past you.” Their idea… they had created a DEPUTY Accounts Manager role for me. Would I be interested in that instead? I’d have the opportunity to learn from the new manager, and get ‘on the job’ experience, with a view to developing my role as I grew into it. Ermmm… let me think about that for a minute – do I want a role that is pretty-much my dream job, that gives me a pay-rise to get more experience, AND work in the travel industry with all the benefits that come with that? YES! But the story doesn’t end there. 6 months later, the new manager wasn’t working out. He left. I replaced him! The role I’d originally applied for was mine. That was the beginning of the most surreal 3 years of my life. The learnings, the experience, the holidays, the friends, still so valuable to me today. And yet another reminder of why your inner-guidance is such a valuable sat-nav to follow. No matter how illogical or scary it might be to take action when your soul is giving you YES signals, it’s safe to trust that it’s the right way forward for you. Tuning into your inner and universal guidance that gives you the ability to serve your clients at your highest level and get paid well for the value you bring to the marketplace is something that runs through the core of my work with clients. Seeing my clients relish the results that come from their taking aligned action is magical. Watching them glowing in the energy of doing their most-enjoyable work, which means their clients love the experience and get great results is amazing. And sharing in their celebrations when side effect of their operating from flow means they're attracting their dream clients and generating more sales than ever before in a way that feels easy. So, listen, if you’re being guided to speak to me about how you can run your business from alignment, make a bigger difference, and generate paying clients into your online programs and services from Facebook consistently… … then let's talk. Take aligned action and message me to schedule a conversation.

A member criticised their gym because guests need to fill out a form and provide a photo to get a day pass. The response… “We and many other gym operators and members have been robbed by day pass guests so we will continue safeguarding our employees and members and put them first” Technically, that’s an accurate explanation. Somatically, it misses the mark. How I’d rewrite using Somatic Copy™:.. “To keep everyone safe, we also ask guests to register on arrival to receive their pass.” The policy hasn’t changed. The complainer’s guest will still be inconvenienced. Somatically, the message will be interpreted differently. The original FEELS like the company is… Enforcing the policy because of the robberies rather than a proactive responsibility to protect people Pointing blame at day pass guests for those robberies Creating division - they need to protect employees and members from guests The somatic version FEELS like the company is… Protective of all - their staff, visitors, guests and members Compassionate and caring about people Communicating (without saying) that they’re also safeguarding you from other types of crime that gym-goers can be vulnerable to In this specific example, NOT using Somatic Copy™ wouldn’t necessarily create a negative response or even be noticed by many. USING Somatic Copy™ would… ✅ Draw more potential clients in ✅ Build trust - including with the people silently observing the exchange ✅ Position the brand positively Most of this is happening unconsciously - your body registers a meaning before your mind processes the words. The rewrite leaves readers - including the person who complained - feeling satisfied with the reason why the policy and requirement still stand. Businesses can’t control what meaning each person’s body will interpret. They CAN write their comms in a way that will create a somatically positive meaning for most readers’ nervous system though. That’s Somatic Copy™. #CopywritingTips

As today is International Bath Day 🛁 🛀Laying in the bath this morning, pondering the parallels between a hot bath and my biz journey... I like my baths scorchio, and I often need to add extra hot water. We've got a combi boiler so when you first turn on the tap it runs cold, then lukewarm, then cold again and finally hot. When you turn the tap on you "know" it will run hot eventually, but in the early moments, the reality is very different. So you wait... letting the water run through its cold phase. You fear that it might never get hot. But you let it run anyway Then it goes lukewarm and you relax a bit, as you can feel the temp increasing. The reality is backing you up, proving you were right to trust Then argh! It's gone cold! What now? Do you give up and keep your quite warm and comfortable bath temperature safe? Or do you push on again in pursuit of the goal to have a scorchio bath? You let that tap run. And finally you're rewarded with that lovely hot water. I've always "known" my business would work. Even in the days where the reality looked very different; I was borrowing money all over, and arguing with hubby who kept asking "when I was going to get the money coming in" while he was paying for everything. I just "knew" it would be ok But during all the "cold" and "lukewarm" spells it would have been so easy to believe the reality of the moment and give up. But I didn't. I just knew I'd get there if I pushed through. So, if you're in a cold or lukewarm period, keep the faith. Just "know" that if you feel you're on the right path, it will all be ok. Stick with it. The hot water will run through eventually and you'll enjoy all the rewards that come with it

Create Irresistible Offers That Tell People at a Glance Why Your Product, Programme or Service is the One They'll Want to Buy... ... without having to spend ages describing what you do, explaining what you are selling, or justifying why it's worth the price. Everything You’ll Get When You Join Irresistible Offers Today… ONLINE IMPLEMENTATION PROGRAMME (START TODAY, FOREVER ACCESS) ✅ A 4-module implementation programme designed to uncover what makes buyers instantly more likely to choose you, transform what you sell from generic 'apple in a crowd of apples' into an irresistible offer, position you as the obvious expert in your niche, and help you sell more easily with compelling sales copy that increases buyer desire and demand. ✅ Private "Apples to Oranges" offer unpack to boost your perceived authority, so what you sell feels like an Irresistible Offer (download the classes to keep and use the system forever) ✅ My tried-and-tested Offer Copy Framework AI Prompts - so you can turn your Irresistible Offer into banked sales faster with compelling sales copy that converts ✅ Bite-sized video/audio ( transcripts) classes so you can fit crafting your irresistible offer around your current schedule ✅ Me personally reviewing your responses from Module 1 and giving you private feedback to identify that will multiply the perceived value of your offer to your ideal buyer (VALUE £199) Start your journey at: veronicapullen.uk/irresistib…

When you meet someone online, or at an event.... They might click through and like your Facebook page? They could take your business card? Perhaps they’ll visit your website to read a blog post. 99% of the time, they’re not going to be ready to buy yet. Then what? 🤔 Well, they might see you again online or at the next event you attend, but you can't rely on it. This is where lead magnets come in. 🧲 🧲 A lead magnet is something of value that you offer that people who come across you can access for free, in exchange for giving you their name and email address (or access to Messenger)... ... so you can follow up with them regularly, stay front of mind, and be the FIRST person they think of when they are ready to buy, or hears of someone who is. They're only CURIOUS at this stage, so won’t be motivated enough yet to invest much time in seeking a solution. They’re not going to be ready to book your free consultation, for example. ❌ But, they will be attracted to a quick to consume, quick to implement, lead magnet that delivers a quick-win mini-result. ✔️ 📋 A checklist is one such example. Now, even if you never come across each other in the group or at another event again (or you get kicked out of either), you’ll always be able to follow up to stay in touch and front of mind because your database is YOURS, forever. And as you build and nurture a relationship with your subscribers, they’ll transition through the groups until (if/when) they are ready to buy. When you choose to work with me, you will be guided step by step through creating and publishing your COMPELLING lead magnet so you’re attracting subscribers and building (or growing) your email list. ☑️ We will plan, create, 'sell' and automagically deliver a free or low-cost digital product ( or video audio course, PDFs, or bundle, etc), that ideal clients clamour to get their hands on, so you're growing your email list of perfect-fit prospects on the daily! ☑️ Determine the audience you want to serve, the problem they want you to solve and when selling your lead magnet will better serve your goals, so your evergreen funnel reliably guides your new subscribers to want to invest in your premium programs. ☑️Your "set and forget" automated list building and lead magnet delivery system, so your ideal clients can instantly binge and buy from you on autopilot, 24/7/365. ℹ️ Would you like more infomation?

When you're SO IN LOVE with what you do that work and life can't be separated. Trying to 'work less' means trying to be someone that isn't you for part of the time... When you're SO IN LOVE with sharing your message and making a difference that creating content is something you can't not do... and often, way more satisfying than what 'other people' call fun anyway... When you're SO IN LOVE with your tribe and showing up to serve them that like-minded people find you effortlessly... When you're SO IN LOVE with delivering what you're selling that you feel you might burst with excitement everytime you think about doing the work with your new, dream clients... And... when you're SO IN LOVE with doing the work with the clients you get to spend time with, that every day brings exciting stories of the results your clients are getting. If you're a coach, trainer, therapist... a creative... and this isn't your life - change it. Don't settle for doing anything less than the 'work' you're called to do. And if you want my help to build (or grow) an online business where you get to work with people you'd enjoy hanging out with anyway, working in the way that fills you up so your clients get their best results, and attract and enrol your dream clients with ease - let's talk.

This sign is a winner in the copy stakes. ✅ It rhymes. I bloody love rhymes and puns, me. Such fun! Rhymes make statements catchy and catchy gets remembered easier. So the sign is remembered long after they leave the bus stop. ✅ It uses the power of 3. Human brains find it easier to recall patterns and three is the smallest number required to make a pattern. That’s why you often see slogans of three words: 🎯Just do it. 🎯Hands, face, space. 🎯Every little helps. ✅ It hits the precise pain point and uses language that is an exact match with what their readers are saying to themselves. (The sign is at a bus stop so people often have to wait, while muttering to themselves, “I hate waiting!”) 💥 Copy that pops 💥 ✅ Want me to write your compelling sales post copy that tells the world how valuable your offer is, with a juicy call to action ideal clients will be eager to follow? ✅ Publish instantly on all your socials and in email, ✅ Reuse as a CTA in your bios and pinned posts ✅ and repurpose sentences or topics from it into additional standout content. DM for details of how to get your hands on words that sell for you. .

I started this business in 2010 buying into a ‘business opportunity’. It was called ‘My Social Media Business’ (MySMB) and consisted of a training program that taught how to manage other people’s social media, mentorship support to start a business and a branding pack (logo, domain name and website). There were 200 ‘franchisees’ in my group and the primary market was mums who wanted a business they could ‘run in 30 minutes a day’. I’d already been socialising online for 15 years by this time, but saw MySMB as a way in to getting paid for what I was doing for fun. As you’d expect, many of the people who joined were brand new to social media AND running a business. We were instructed to position ourselves as social media marketing experts and sell clients into retainer packages to set up and manage their social media accounts. So, off we went into the big, wide, marketplace world, freshly logo-ed and websited, and excited to serve. Oh dear! The reaction to us within the industry was WILD! It was NOT GOOD! There were three guys in particular who were already established as experts,who completely lost their 💩 over the AUDACITY of us taking on paying clients. They never came after me personally but day after day, they would be on Twitter ranting about us, writing persuasive essays against us, calling out the MySMB ‘franchise’ and the people in it as ‘crooked’. Aghast at how we could dare to even imagine we could be social media marketing experts, let alone blatantly claiming to be! Warning people not to buy from us because we will leave a trail of broken brands by being rubbish. Raging at how we would give the social media marketing industry a bad name because we wouldn’t live up to our promises. Railing against having 200 mediocre social media managers flood the market because we will stop people trusting the ‘genuine’ experts. For a few months, it was RELENTLESS! We all had the same logo so we were easy to spot too. 14 years on, those three guys survived MySMB-gate. Of the original 200 MySMBers from 2010, I think there are 2 of us still in social media marketing today. But they were also correct that many people in that group were not cut out to be social media marketing experts. I’m reminded of this when I see people talking about the coaching and travel industries being flooded with people who ‘should not be doing what they are doing’. People who have been enticed by ‘crooked people’ into doing what us old hands know are not good. While those three guys were speaking out about us, those who had been in the game for years knew that what we were being taught to do was bad for us and the industry in general. Old timers calling out the poor practices in the online industries today are right too. But you don’t need to be troubled by them. They’re not going to stop you succeeding. They’re no reason to hide your light or quit either. Just crack on with doing your thing, your way. You’ll be grand. And the true experts in the latest wave of newbies will be too. The cream will continue rising to the top, just as it always has. Pic is my MySMB logo from 2010 hehe.

Hi, I'm Veronica Pullen... Since 2010, I’ve Generated a Full-Time Income Through Selling Irresistible Offers That Help My Clients Create and Sell Their Irresistible Offers. Creator of the Apples to Oranges™ Method and somatic sales copywriter, I help business owners turn “interesting” products, programmes and services into irresistible offers that stand out from the crowd, attract quality buyers and sell with ease. Since 2010, I've helped business owners plan, promote and sell their products and services with ease online, including some of of the more well-known names in the UK expert industry - like Gemma Went, Nick James, Dr Joanna Martin, Suzanne Dibble and Katya Varbanova. I bring together: 🍊 Marketing, buyer psychology, accounting (in my past life, I was FMAAT) and conversion copywriting expertise 🍊 Lifelong love and interest in Spirituality and the world of woo - with energetics, astrology and The Universe everyday language in my world and woven into how I operate my life and business. 🍊 Proven experience supporting people turn their knowledge, skills, lived experience and hobbies into sellable digital products and online programmes - including supporting some creators to bank their first ever online sale and others who sell more than their stretch goal. 🍊 An intuitive ability to identify the hidden credibility and buyer appeal business owners often cannot see in themselves Customers and clients say things like: ✨ “Veronica has other-worldly copywriting expertise”. ✨ “Seeing my offer reflected back to me now, I feel ready to increase my prices.” ✨ “Veronica gave me the confidence and the words to sell my first weekend retreat and it was transformational.” "I give Veronica my 6.10 draft messaging, she does her magic, and sends me back a 10/10 version!" ✨ “She suggested adding another tier to my offer and I sold 5 in a couple of days with no fuss.” ✨ “I’m attracting better clients now. They are the best clients I’ve ever had”. I've got you. Over the past 15 years, I've crafted, pitched and sold personalised Irresistible Offers, repeatedly. I've written sales pages that sell with ease. 75% of my private high-ticket clients upgrade to another high-ticket Irresistible Offer at the end of their initial term. Shall we make YOUR offers irresistible now...? Introducing the Irresistible Offers Incubator. For business owners who want to stand out as an orange instead of another generic “apple in a crowd of apples”, uncover and clearly communicate what will make buyers more likely to choose them, and transform what they sell into irresistible offers that increase buyer desire and demand. veronicapullen.uk/irresistib…

Irresistible Offers Incubator. For business owners who want to stand out as an orange instead of another generic “apple in a crowd of apples”, uncover and clearly communicate what will make buyers more likely to choose them, and transform what they sell into irresistible offers that increase buyer desire and demand. veronicapullen.uk/irresistib…

Want to be the next Richard McCann, writing a rave review about your experience of working with me on your sales copy and celebrating your results? Then click on my name and tap the ‘message’ button now.

You love your work, enjoy helping people, and the clients you have get great results from working with you. Trouble is, there are not enough enquiries coming in. You never can predict when the next paying client will show up. Your income is inconsistent. Yet, you’re still not posting on your personal profile to promote your programs and services! I could go on about how worrying what people will think is keeping you stuck. I could tell you that their ‘feedback’ is merely their opinion, and that the fact of showing up with value and promo regularly attracts more paying clients proves their opinion is BS. But for you as an introvert coach or expert, it’s much easier to promote someone else, than to promote yourself, huh? It doesn’t have to be that way though. I've been helping my clients change the way they feel about promoting themselves, by changing the way they package up their online programs and services. The process I guide you to plan your offers focuses on creating an amazing ‘experience’ on the other side of the sale. Let's say you're organising a party for your closest friends and family - a wedding reception for example. In your mind, everything you choose is about creating the best experience for you and your guests. Any time you think of the event, you're visualising yourself and them having an amazing time. And all the extra touches you add - all there to enhance the experience. Your heart is full. You’re excited, and you're planning for this to be the best experience - a 'gift' from your heart to theirs. So, when it comes to sending out the invites, you're excited to send those because you're already imagining them having an amazing time with you on the day. It doesn’t feel heavy and icky that you’re asking them to ‘pay’ to attend. Your primary emotions are glee and excitement. It's light and joyful. That’s how my clients create their programs and packages. Instead of offering what they believe ‘could’ sell, or what they think people ‘would’ buy - they create a heartful experience from their heart to their clients - their 'guests'. And then, in their head, they immerse themselves in the daydream of the delicious experience they’re going to deliver. Which makes promoting their offers SO MUCH EASE-IER because in their head, they're already in the experience. Talking about the experience they're excited to deliver, promoting their offer, and asking for the sale is no longer this huge hurdle. It loses all the heaviness that can come when you're stuck in your head. Instead, selling becomes nothing more than ‘sending out the invites’ or ‘opening the door to welcome in your most recently arrived guest’. And that’s how they are able to fill their programs in a short space of time – with a few posts on Facebook. Their excited energy is magnetic to their ‘dream guests’. And it doesn’t just work the one time. It is a replicable process that you can apply to any program or service you want to promote in the future too.

ARE YOU OFFERING THE CORRECT LEAD MAGNET TO YOUR ONLINE AUDIENCE? At any one time, there are three different groups of people who are following you online. The first group are CURIOUS. They’ve likely not known of you for very long, so they’re intrigued about what you have to say. They’re not consciously aware that they have a problem or pain that wants fixing yet, so they don’t have any motivation to invest time or money in seeking a solution. The CURIOUS group likely account for 40% of your audience, right now. The lead magnet you offer them should be QUICK to consume, quick to implement, and deliver a quick ‘mini-win’. A checklist, for example. Group two are CAPTIVATED. They’ve been around you a bit longer, gotten to know and like you, and feel aligned with your message. About 30% of your audience are in this group. Your captivated audience are consciously aware they have a problem or pain they want to fix, so they’re happy to invest more time in seeking a solution than the first group. The lead magnet you offer this group should provide MORE INFORMATION, an eBook, for example. The third group have COMMITTED to solve the pain or problem, they can see clearly that you’re the expert who can help them, but they’re not quite ready to take the final leap to invest in working with you. This group want more EVIDENCE that they can trust you to deliver what you promise. So, the lead magnet you offer them might be a live or pre-recorded online training session, for example, where their doubts and concerns can be addressed with results based case studies and Q&A. It's also important that your lead magnets flow seamlessly towards your PREMIUM program, or package of services that you hope they will buy though - otherwise you'll be denying access to the help you offer that will ultimately RESOLVE their pain or problem! Perhaps you're also overwhelmed with where to build your list – email or Facebook Messenger, or something else? And, what about the tech? Where do you even start with CREATING and PUBLISHING your lead magnets and opt-in pages online? Any questions or help you may need, then let's connect

You know when leaders say, “we all...” or “everyone should...” E.g: “We all need to get out from behind our computer and go meet people in-person for true connection” Or, “everyone needs to be doing live-streams because Facebook love them” Well, that’s not actually true. It depends on your specific personality and motivators. If you prefer to connect online because too much in-person is draining, or you don’t value lots of in-person connection - - or doing live-streams is a task on your to-do list that you keep putting off because you prefer to write ... You aren’t wrong for not enjoying doing what they say you should. You’re not less than. You have your own advantage. Give yourself permission to do business your way. 😍👑