Most Web3 launches fail before they start.
They spend on KOLs before anyone cares. They try every channel at once. They mistake noise for traction.
We just ran a campaign for a client and it crushed.
300K impressions, 1,000 waitlist sign-ups, with minimal spend.
here are 3 things that actually worked:
→ One piece of hero content beats ten average ones every time
→ Ecosystem partners are free distribution, most projects don't use them
→ Private communities drive higher intent than any public KOL post
Distribution isn't a budget problem, It's a strategy problem.