@WFdoesgrowth profile picture
Winston Francois @WFdoesgrowth

We're not your typical agency. We’re a team of experts across a variety of disciplines that will get in the trenches with you.

Joined April 2024
  • Tweets 137
  • Following 100
  • Followers 34
106 Photos and videos
Winston Francois retweeted
Official KJ ProWeb™@kjproweb
Apr 7
I just signed up for SEJ's upcoming webinar, "The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility" searchenginejournal.com/webi… via @WFdoesgrowth, @sejournal

How To Build Local Pages That Win In AI-Powered Search

Learn how to optimize local pages and improve your brand's presence in AI search results with effective local strategies.

searchenginejournal.com
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Winston Francois retweeted
Jay Sapovits
@Jay_Sapovits
Apr 14
Inventory risk kills more merch programs than people want to admit. So we flipped it. No guessing sizes. No boxes sitting in a closet. Everything is built, hosted, and fulfilled on demand. Yeah, the unit cost might be higher…but you keep your cash until something is actually ordered. And what have we seen? Brands don’t spend more. They spend less. Appreciate @jasonshafton for the invite and the real conversation. Watch the full episode: ➡️YouTube - youtu.be/d-0u2EHNTYE ➡️Spotify - spotf.fi/h3Km6mJ ➡️Apple - apple.co/4cnyqXw ➡️Website - wf.team/fgep215 @WFdoesgrowth
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We've arrived at #SFTechWeek! Holler if you see us 👋
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Excited to kick off #SFTechWeek 🚀 Join us for a live episode of Founder Mode hosted by @jasonshafton and @KevinHenrikson, featuring special guests @Max Mullen and Andrew Ofstad (@aofstad). Spots are filling up quickly, RSVP here: wf.team/3IVE9cq
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Still obsessed with follower count? 😰📈 Algorithms don’t care about size—they care about interaction. Engagement > followers. Shares, saves, comments → that’s the real ROI.
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Everyone thinks AI is here to steal our jobs… Spoiler: it’s actually here to steal our boring tasks. 🚀3 AI myths we’re tired of hearing (and the truth you actually need to know) 👇 Which one have YOU heard the most?
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👋📈💻 Unfortunately we do love: - Auditing client websites at midnight “just to check one thing” - Explaining why SEO is a long game for the 100th time - Brainstorming social hooks in the shower - Reworking creative briefs until they’re ✨just right✨
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AI doesn’t care about “pretty”—it cares about performance. 👆 Upper funnel: brand stories & polished design 👇 Lower funnel: direct, AI-optimized ads that convert The key? Match creative to the funnel stage.
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Learnings travel 🚀 We tested broad targeting on Meta, then applied it to TikTok—unlocking efficient scale new growth. With AI shaping targeting across platforms, transferable insights are more powerful than ever.
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✉️ Email eats hours every week. AI assistants promise relief—but do they deliver? @JasonShafton & Cait Anderson tested @fyxerai vs. @jace_ai head-to-head. Full review 👉 wf.team/45UAC72
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A friend to all is a friend to none. If a creator works with too many brands, it signals inauthenticity—and audiences tune out. The best partnerships? Built on alignment with values, audience, and message. Authentic > transactional.
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💸Companies spent $30–40B on GenAI—yet only 5% see ROI. Most are stuck in pilots that never scale. MIT’s new report calls this the GenAI Divide. Our blog breaks down why projects stall how winners cross the gap: wf.team/3VmptWu Source: wf.team/47kSTeT
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🚀 Search is shifting fast. AI overviews & assistants = more zero-click, less visibility. But growth fundamentals still matter: ✅ Crawlability ✅ Content ✅ Credibility Our 30/60/90 plan helps brands adapt SEO → GEO. 👉 wf.team/4mXIUkc
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Early-stage startups move fast. But moving confidently? That takes more than intuition. When @hostfully brought us in to pressure-test their growth strategy, our findings confirmed their instincts—and gave them the validation to double down with confidence.
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Great creator content starts with the right creator. If they don’t align with your brand, no brief can fix it. ✅ Pick for fit ⚡ Front-load the message (first 2–5 sec) 🎯 Be clear on the CTA Fit clarity = performance.
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Great ads aren’t just about the creative—they’re about the feedback loop. Rotate creatives every 2–4 weeks, pull top bottom performers, spot patterns, and feed insights back to the team. Data in → better ads out.
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Celebrity endorsements (think Sydney Sweeney for American Eagle) are out, and UGC from microinfluencers is in. Not only do companies get more bang for their buck with microinfluencers, but they have more influence on their audience since they’re more trustworthy.
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AI notetakers help in meetings—but what about the convos in between? We tested @LimitlessAI Pendant vs. @PLAUDAI Note to see which captures real-life moments best. If you’ve ever thought “I should’ve written that down,” this is for you. Full review: wf.team/4fzlcZi
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Meta still leads the pack in paid social. Its algorithm is more mature, the data is richer, and it delivers across both Facebook Instagram. TikTok works for Gen Z and viral products—but if you want scale and consistency, Meta wins.
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The best creative briefs start with performance data. We always ask clients: 💡 What’s the goal? ROAS? CPA? Clicks?Then we study the top 3 ads. 💡 What do they share—UGC? Messaging? Format? That’s the blueprint for what comes next. Creative should be data-backed, not guesswork.
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