Founded by Cape Town-based designer, Victoria Ongansie, Vicotri is a luxury streetwear brand that draws inspiration from hip hop, heritage, and the energy of the streets ✨
Victoria Ongansie is one of our Youth Makers for 2026! Find out more: brnw.ch/21x3kh1
Introducing Mushie, now at Woolworths 🧸✨
Danish-designed, BPA-free mealtime essentials. Easy for babies to hold, simple to clean and durable enough for all the drops, spills and snack-time.
Bonus: They’re dishwasher and microwave safe.
Shop now: brnw.ch/21x3ka5
We're proud to introduce Hide and Suede, led by one of our winning Youth Makers: Phiwe Mareka 😊
This self-taught leather artisan is creating beautifully designed bags, wallets, and timeless leather accessories.
Find out more: brnw.ch/21x3jas
Our classic winter quarter-zip just got cosier.️ It’s made from a lightweight cloud yarn fabric that feels just as soft as it sounds ☁️
Complete the look with these premium chelsea boots.
Tap the link to grab yours: brnw.ch/21x3iMF
We're proud to introduce Patrick Ferguson, one of our Youth Makers for 2026 🏆
This South African fashion studio is redefining slow fashion through meaningful design and timeless craftsmanship.
Find out more: brnw.ch/21x3h8G
Get all of dad’s favourites from Woolies Home, just in time for Father’s Day 💙
Which dad are you buying for? 🛒
Shop dad’s most-wanted gifts: brnw.ch/21x3gAt
Soft, sherpa-lined and made for all-day comfort 🤎
Our men’s slippers are made with smart foam cushioning for all-day comfort and excellent shape retention.
Give Dad slippers he'll love long after Father's Day.
Shop now: brnw.ch/21x3gdj
Too cute to be cold? We’ve got you covered 🧣
From chilly school runs to weekend adventures, our cosy winter layers are made to keep little ones warm, comfy and ready for anything the day brings.
Shop now: brnw.ch/21x3f4D
Politix presents THIS IS YOUTH 👔
Featuring Lizwe and Mandla Thabethe, founders of Soweto-born fashion collective Project Inflamed, dressed in Politix and bringing their signature energy to every frame.
Shop now: brnw.ch/21x3eHa
We had one important question for these Bafana stars - what would they miss most from Woolies while they were on duty in North America? Only the best for our team 🥳⚽
Which basket is getting your call-up?
Great knitwear is the secret to effortless winter layering 🧡
The kind of pieces you reach for every morning without thinking twice, that work under a coat, over a shirt, or entirely on their own
Shop knitwear: brnw.ch/21x3elA
Dad’s Day, served with love 🍳
A table full of his favourites, made to share and savour. Because nothing says thank you like a beautiful brunch.
Shop brunch faves: brnw.ch/21x3cQD
Soup and a toastie? Clem Pedro says why stop there? 🤔🍲
This week’s dinner line-up starts with a soup trio and a Mediterranean-style toastie loaded with cheese, sundried tomato pesto and baby artichokes.
Find the recipe: brnw.ch/21x3az0
Meet Kuhle Phumzile Zondo, owner of E_Mania, one of our winning Youth Makers! E_Mania is more than fashion, it’s a movement for African creativity 🧵✨
This sustainable fashion brand is redefining style and empowering emerging creatives.
Learn more: brnw.ch/21x39Wk
Layer up for the season ahead 🤍
From brushed-for-warmth fleece to winter-ready jackets, accessories and warm woody scents – these are the essentials built for colder days.
Shop now: brnw.ch/21x39ya