Also AFL fans, please note Sevens extensive use of average ratings in this release.
Media Release
Four months into the 2026 AFL Premiership Season, the Seven Network is delivering big audiences across Seven and 7plus Sport, with its AFL coverage reaching 13.3 million people – and counting.
Seven’s AFL national total TV audience is up 7% so far this year. Thursday Night Football is the standout performer, up 15% to an average of 690,000, while Sunday Night Football is up 12% to 516,000. Friday Night Football’s audience has increased 5% to an average of 635,000.
The season-to-date average national total TV audience across all games on Seven is 583,000. In Perth, the audience is up an impressive 40% year-on-year, thanks to an improved West Coast Eagles and the table-topping Fremantle Dockers.
Seven’s AFL audience is also up 12% so far this year in Brisbane and up 11% in Sydney.
In regional markets, viewing is up 8%, including a 14% jump in regional Victoria and solid growth in Tasmania, Western Australia and Queensland.
The most-watched AFL game so far this year is the Collingwood vs Melbourne The Big Freeze clash on 8 June, with a total TV audience of 940,000, followed by the 5 March game between Sydney and Carlton with 797,000 viewers.
In the second year of AFL streaming on 7plus Sport, the audience has soared 127% so far this season to an average of 83,000 (streaming only).