WadiDigital is looking for an SEO Account Manager to join the rapidly growing WadiDigital Organic team. As an Account Manager, you'll have the backing, freedom, autonomy, and expectation to run tests and experiments to improve results for all clients. In this role, you will be responsible for identifying, prioritizing, and executing new opportunities in search. We're looking for someone who is organized, execution-first, and can thrive in an ambitious, fast-paced, challenging, but fun environment. At least 2 years of hands-on SEO/GEO experience in an agency environment is required. This is a 100% Israel-based, but remote position. Learn more and apply: wadidigital.com/career/seo-g…

Leigh Netta King, Head of Creative, Brand & Marketing Communications at @workizinc, thinks AI fatigue is already here. Customers can feel when content is generic, and most of it is. The brands getting noticed aren't necessarily using less AI, they're making sure something real is still driving everything they do. Actual pain points, actual tone, actual creative judgment. The tools are only as good as the human behind them. She plays a game with her kids on the train: count how many people aren't looking up. The number keeps growing. Marketing has the same problem. Be human. Be creative. Be like Leigh. Filmed at Creatives and Conversions TLV, hosted by @YoelTIsrael.

Why People Trust Founders More Than Brands youtu.be/1RaSyN7J1Ps?si=jTvr… via @YouTube with @YoelTIsrael at @WadiDigital and @IsraelTech

Jodie Katz Weinrib, Head of Growth Marketing at @scytale_ai, already knew her LinkedIn ads were performing, but she needed to prove it to her CEO. This is something a lot of B2B marketers deal with regularly. The channel is working, you can feel it, but if you can't show the influence across the full funnel, the outbound assists, the deals you touched but didn't close, it doesn't count when budgets come up. Once she had the numbers to back what she already knew, the conversation with her CEO changed. Less convincing, more building. Yoel called it. 2026 is the year of attribution 💪 Hosted by @YoelTIsrael at Creatives & Conversions TLV

Ask Iris Abramovich, Head of Marketing at @n2wsoftware , what's working in marketing right now and she'll tell you: content, SEO, analysis, and her new best friend, Claude. The AI arena has completely changed marketing and this is just the beginning. Hosted by @YoelTIsrael at Creatives & Conversions TLV

Gaby Young (@Gabyoung), VP of Marketing at @lightico, had two things on her mind at Creatives and Conversions TLV. One: GEO and AI search are not optional anymore. Most buyers are researching and deciding before they ever hit your website. If you're not showing up in AI results, you're already behind. Two: all the AI-generated content flooding every channel has made people hungry for the opposite. Small, private, face-to-face gatherings where the guest list is specific and the conversation is real. The exclusive dinner format is having a moment, and the demand is genuine. Which are you focusing on first? Filmed at Creatives and Conversions TLV, hosted by @YoelTIsrael

Most B2B websites treat every visitor the same, regardless of who they are, where they came from, or how many times they've been back.  Avishai Sharon, CEO of @Trendemon, explains why this is a mistake. By the time someone lands on your site, you already know more about them than you think. The question is whether your website does anything with that, or just shows them what it shows everyone else. Hosted by @YoelTIsrael at Creatives & Conversions TLV

If you haven't started podcasting yet, now's the time! @MayaBroid, Valuebell's Head of Studio, shares with us the benefits of stepping in front of the camera and sharing your startup with the world. Hear what she had to say at Creatives & Conversions TLV, and let us know what you're going to name your new podcast 🎙️ Hosted by @YoelTIsrael

Got some fabulous pictures from the event! (I took more than 200 myself, but these are from the event photographer😅) Creatives & Conversions TLV was so much fun! Got to see and meet so many wonderful marketing people! And for those who want to see more, I'm working on creating a full recap video and hope to share it once it's ready 😁

Most B2B marketers are still buying media on the platforms they know best. @gilallouche, CEO of @metadataio, argues that's exactly the problem. In his view, comfort isn't a targeting strategy. The channels you're ignoring are often where the biggest opportunities are hiding. Instead of deciding upfront where budget should go, he argued for letting performance data make that decision. If something works in one channel, test it on another. Measure what actually drives pipeline, not just clicks or impressions, and keep reallocating based on results. Filmed at Creatives & Conversions TLV, hosted by @YoelTIsrael.

If you've been sleeping on Google Search, Miki Weiser hasn't. As Director of Demand Gen at @PrioritySw, she still calls it her strongest channel. AI pulls from Google, LLMs cite pages that rank, so the SEO work you put in years ago is now showing up within AI answers you didn't even know you were competing for. The channel didn't get smaller, the surface area did. So from the newly dubbed "Yoel Digital", we say: don't count out the classics. Filmed at Creatives & Conversions TLV, interview hosted by @YoelTIsrael.

Some days remind you why you love this industry. Last Thursday was one of them. The Wadi team spent the day at Creatives & Conversions TLV. We filmed with some of our favorite voices in the marketing space, got fresh perspectives on the industry, spent time together as a team, and caught up with our friends in the marketing community. Stay tuned for some great interviews. Definitely a day well spent!

See you at Creatives & Conversions TLV tomorrow! The Wadi team will be there all day. Come say hello and meet the team. We're also filming with @IsraelTech , so if you've got a great story, insight, or experience to share, we'd love to feature you on camera. Come find us! @YoelTIsrael @NataLevchenko @rachelmgarf

As SEO continues to change, credibility is becoming just as important as visibility. Unlike most B2B industries, cybersecurity operates under a stricter set of standards. Cybersecurity is a YMYL (Your Money Your Life) category, meaning that search engines place greater emphasis on trust, expertise, and real world credibility when evaluating content. In order to stay competitive, cybersecurity brands need more than a keyword-driven strategy. Rankings increasingly depend on demonstrating authority, maintaining technical accuracy, and creating content that aligns with buyer intent. Find out what Google considers trust for Cybersecurity on the Wadi blog: wadidigital.com/blog/how-to-…

Every Anglo in Israel knows of @Davidmeirsiegel, former CEO of Meetup and Investipedia. Now his new initiative Israel Tech Mission helps non-Jewish Americans connect and profit off of Israeli technology. David was a double client of mine. I did his SEO for Meetup and we filmed and interviewed attendees of their tech tours. David did over 200 podcasts. He said mine was the most fun and laid back.

**Who Should You REALLY Be Targeting for Cybersecurity Marketing? (Hint: It isn't the CISO)** Most people think that the target persona when marketing cybersecurity solutions to SMBs or enterprises is the CISO. And while it’s true that the CISO usually signs off and ultimately approves the purchase, they often are not the real decision-maker in practice. Let me explain. The people who report to the CISO, whether that’s security architects, security engineers, analysts, or sometimes even people two levels below the CISO in larger enterprises, are the ones evaluating solutions on a regular basis. They are the ones researching vendors, filling out forms, testing products, and comparing competitors. When leadership says, “We need a solution for this,” the CISO typically delegates the research and evaluation process to their team. That team then comes back with a shortlist and strong opinions on which platform should move forward. And most of the time, leadership goes with the recommendation from the people who are actually going to use the tool. So yes, the CISO may show up to the final demo, ask the final questions, review pricing, and officially approve the purchase. But that is not how the decision is really made. I’ll give you an example from our own agency, @WadiDigital Last year, one of our most junior employees suggested upgrading our reporting software to improve the insights and demographics we provide to our technology clients. He researched a few solutions himself, compared the options, and decided which one he wanted. He then brought the recommendation to his manager, Natalia, who brought it to me. Did I review the options? Yes. Did I look at pricing and do due diligence? Of course. But at the end of the day, he was the one who was client-facing. He was the one who would actually use the software. He was the one solving the problem every day. So if he recommended one solution over another, that recommendation carried the most weight. Even though I signed off on it and paid for it, the most junior employee in the process was effectively the REAL decision-maker. And that is exactly how cybersecurity buying decisions often work inside enterprises. The most senior person (CISOs) cannot be everywhere all the time, especially inside large organizations. That is why they have teams. It is the people underneath them. The people evaluating tools. The people who are going to use the product every day. The people who become internal champions for your solution. If you win them over, they will advocate for you internally. And when that happens, you dramatically increase your chances of winning the business. Those are the kinds of things we focus on at WadiDigital. Getting the REAL decision makers and influencers to advocate for your technology internally. Oh, one more thing, they are cheaper and easier to target too :)