How to build a company in 2023 (with no investors) :
1. Short form video
2. Short form video newsletter
3. Short form video newsletter free community
4. Short form video newsletter free community paid community
5. Short form video newsletter free community paid community product
Why start with short form?
Algorithms are hungry for them. Feed them what they want.
If this post had videos instead of images, it would probably reach 2-3x more people.
Video is the single greatest storytelling medium we have.
People are 10x more likely to be connected to you from consuming videos than a few words.
Note: the most exceptional short-form video creators, are some of the best writers I've ever met.
They write beautiful scripts in their sleep.
So the tip is to start with a platform like X or LinkedIn to become a good writer and then evolve to video.
Once you're getting attention with short form, a newsletter builds that relationship (and you get an email address).
This is the Morning Brew stage of your business.
You can also create a free community to nurture and build trust. But 99% of these fail.
The best free communities (digital or IRL), have rituals, education and entertainment.
A paid community can be a monthly subscription for power customers. But only build this when you've proven out PMF with your free community.
It's not uncommon to build a $10k-100k/month paid community in B2B. And the margins are pretty.
By the time you've built an audience, newsletter, free community, paid community, you probably know what product you need to build.
This is where you're building serious enterprise value.
This is your retirement plan. This is your 401k. I call it 401C (401 community).
But maybe the biggest takeaway of all of this is it's probably time to get your ideas out there.
Getting LOUD on the internet is still somehow undervalued.
You don't need a big team, don't need VCs really.
This is your roadmap to build your empire.
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Btw, I also put together a free 5 day course on how to build a company powered by community communityempire dot co
Enjoy.