Six years ago, my team set out to build LOOR TV. A mixture of Netflix and Kickstarter, with a gamified twist that appeals to younger generations.
We knew that pop-culture is always created from college and younger demographics. Not 55yo women who shop at bookstores. Yet, the entire industry was addicted to this market.
No one was willing to think different. No one believed our platform would work. But a small group of seed investors did.
So we put the platform together piece by piece. Slowly. With patience. Faithfully maximizing every dollar.
The first step was building a real world test.
So we spent time developing the technology, while at the same time building out a Rolodex of insanely talented and disruptive filmmakers just looking for an opportunity to tell stories that everyone else said no to. Not because of a lack of skills, but because of a lack of courage.
We needed to prove the model.
So we tested the platform for an entire year. Proved that people spent more money than their monthly subscription. We generated 2/3rd's of our revenue from our top 25% of users. Whales and Scales.
We demonstrated the platform works, and it worked better than we guessed.
After the testing period, we brought on Shon Tomlin and asked him to be our CEO. A bona fide FOX Cable Network executive and Emmy winner with years of experience building profitable young generation brands.
He's spent the last year working behind the scenes prepping us for scale.
We brought on legal council who have worked for some of the biggest cable networks on the planet.
We did a deep dive financial analysis. Multi-year projections and created a legitimate business plan. What we built works, and the numbers back the hypothesis. Everything the most sophisticated of investors would need.
And now we are ready. It's time to disrupt the industry. It's time to scale.
This is how we do it.
- Build a platform with little to no upfront content spend.
- Maximize individual user revenue.
- Build towards self-sustaining profitability, not increased production costs.
- Reduce customer acquisition costs.
- Adopt a "SpaceX vs NASA" approach to film production. Reduce bureaucracy, build fast with low costs, crash often, get one ship to space.
- Incubate and develop new and undiscovered talent.
- Target audiences under 30yo.
We can keep complaining about the state of media. Or we can build something different. And we can do so with far less investment than any other platform out there.
If you want to know how we have done this. Reach out to me. I'll go into the details, the finances, the reports.
It's time to build something different.