One thing nobody talks about when it comes to competition.
Your competitors are one of your greatest resources.
I study what the best ones are doing. What value they're giving. What's working for them. And then I look at how I can do it better.
But the real secret weapon?
Their bad reviews.
Every one star review on a competing product is a customer telling you exactly what's broken, what's missing, and what they wished existed.
That's your edge.
Build the thing they complained about not having. Fix the problems they said never got fixed.
You don't need to guess what your market wants.
Your competitors' unhappy customers are already telling you.