On May 22, 2010, Laszlo Hanyecz paid 10,000 BTC for two pizzas.
$41 at the time. $770M today.
It's the most expensive meal in history. And it was also the moment Bitcoin (and crypto) stopped being a whitepaper and started being money.
Here's what that pizza set in motion:
(including a lot that happened right here)
- In 2012, Israeli entrepreneur Yoni Assia (eToro) introduced Colored Coins, encoding real-world assets onto Bitcoin. A young Vitalik Buterin co-authored the whitepaper.
- That work directly shaped Ethereum. Smart contracts are, in many ways, Colored Coins' full evolution.
- Israel went on to build the first AMM (Bancor), the first MPC custody infrastructure (Fireblocks), and the first ZK-proof scaling solution for Ethereum (StarkWare).
Much of it founded by veterans of IDF Unit 8200.
Happy Bitcoin Pizza Day 🍕
We're posting early — tomorrow we eat pizza... and cheesecake (IYKYK)!