Joined May 2022
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466 Photos and videos
Week 2 done.
β 4 threads shipped
β Cold email playbook live
β AI stack thread = top performer
Week 3: Founder brand Juneteenth Father's Day.
Follow @WebMarketingEx4 if you don't want to miss it.
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πΊπΈ Flag Day.
To every American SMB owner reading this:
You don't get Bloomberg coverage.
You don't get TechCrunch.
You DO get to employ neighbors and ship value.
You are the economy.
From WAMEXS Memphis β thank you for building.
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Stages of cold email evolution:
1. Mass blast 1,000/day
2. "Hi {first_name}" disasters
3. Add merge tags
4. Cry over inbox warmup
5. Finally personalize
6. Get replies
Every SDR has lived this. π
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B2B founders β what's your booked-meeting rate from cold email right now?
Honest numbers. I'll engage with every reply.
π
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Cold email isn't dead.
Lazy cold email is dead.
A personalized opener a single offer a 1-sentence ask = the highest-ROI channel for B2B in 2026.
Thread tomorrow.
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Every founder I respect runs on the same operating system:
β Long deep-work blocks
β Few but expensive tools
β Calendar > inbox
β Quarterly resets, not annual ones
β Public writing for thinking, not vanity
That's the meta.
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Hardest part of running an agency isn't talent or clients.
It's saying NO to revenue that doesn't fit.
Every yes to the wrong client is a no to the right one.
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The pattern in every $1M US SMB I've audited:
1 high-converting landing page.
1 lead magnet that solves a specific problem.
1 follow-up sequence.
1 paid channel that hits ROAS.
One of each. Done well. That's the playbook.
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In 2026, the best founder marketing tool is not Claude. Not Cursor. Not Notion.
It's a calendar with one immovable hour for thinking.
Most founders are stuck because they never schedule the work that actually changes things.
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Avg B2B landing page: 2.3%. Ours: 10-14%.
4 rules:
1/ One hero, one promise, one CTA.
2/ Sell the outcome, not the brand.
3/ Social proof above the fold.
4/ Max 3 form fields.
Low conversion? Fix the headline firstβ60% of the impact.
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I teardown 10 client landing pages a week.
90% of them break the same 4 rules.
Thread at 12 PM. π§΅
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Drop your landing page link in the replies.
I'll give you ONE thing to test this week.
First 25 only. π
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The most underrated B2B lead source in 2026?
Replies on X.
Not ads. Not SEO. Not webinars.
15 thoughtful replies/day to your ICP = more booked calls than most agencies generate in a quarter.
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Last week WAMEXS:
Client landing page hero copy changed:
BEFORE: "Innovative solutions for modern businesses"
AFTER: "We build websites that double your leads in 90 days"
Conversion: 2.1% β 5.7%.
Same design. Different sentence.
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Most landing pages don't convert because the first sentence makes the visitor work too hard.
If they can't decide "is this for me?" in 3 seconds β they leave.
The fix isn't design. It's the first 8 words.
Replace one SaaS subscription with an AI workflow this week:
β Email copy β Claude
β Image edits β Photoshop AI
β Notes β Granola
β Research β Perplexity
β Code β Cursor
Most founders are paying for what they could automate today.
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AI didn't kill SEO.
AI killed BAD SEO.
Fluffy 2,000-word "ultimate guides"?
Dead.
Real expertise original data clear opinions?
Thriving.
SEO has never rewarded experts more than it does right now.
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7 free tools every US founder should be using in June 2026:
β Google Search Console
β PageSpeed Insights
β Notion
β Claude
β Loom
β Plausible
β Cal.com
No excuses. No "too busy."
This stack runs a real business.
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Week 1 of June, done.
β Posted 4x daily
β Shipped 3 threads
β Replied to 100 founders
Q2 is over. Q3 starts now.
What's the ONE thing you'll do differently in Q3? π
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Stages of building a website:
1. "How hard can it be?"
2. *opens Wix*
3. "What's a domain?"
4. *6 hours later*
5. *Googles agencies*
6. Calls WAMEXS.
We've all been there. π
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