"The B2B buying journey has increased 22% in the last 5 years" - and I rather imagine a lot more very recently... Insight from @WebbJS at @DemandNowse at #IgniteB2B
Still think that 'content' only means the written word? Think again. B2B marketers have seen a 56% increase in non-traditional content efforts (charts, infographics, pics etc) in the last four years @CMIContent@siegemediabuff.ly/2GP3HUu
Nowse is the new #DemandGen offering from @DennisUK that focuses on understanding & moving users through their buying journeys, rather than merely capturing leads late in the process. Find out more here bit.ly/nowseintro
Thrilled to be joining the team @DennisUK to lead their new #DemandGen business globally connecting IT B2B, Automotive and Financial Services brands with in-market buyers.
Yeah, it's #Podcast Thursday! And we have a treat for you today as @davegerhardt, VP of Marketing at Drift, joined @fijensen2010 to discuss hiring, scaling, becoming a better #b2bmarketer and of course, Conversational Marketing. Enjoy. š
hubs.ly/H0hTLWQ0
Business leaders aren't adapting fast enough to changes in customer and client purchasing habits, says John Webb, @WebbJS, Founder at Get2Growth, and that's forcing change from the bottom-up in organizations. #UnicornCMORoundtable
You've heard of Scrum..it's something they do over in IT right? True, but it's also increasingly being used by Marketing teams to drive productivity, speed & effectiveness. Here's my guide to how to apply Scrum For #Marketing Teams - bit.ly/MktgScrum#AgileMarketing
Ahead of releasing part one of our first roundtable, @WebbJS , Founder, Get2Growth, explains why many marketing departments arenāt structured with customers or clients in mind ā and why thatās a problem. What does yours look like? #b2bmarketing100
Yesterday saw the release of the State of #AgileMarketing 2019 report from AgileSherpas / CoSchedule looking at adoption, benefits, barriers & practices with responses from over 440 marketers. Here are my 3 key takeaways: bit.ly/Agile2019#Marketing#MarketingProfs
Collapsing timescales to move from long-term plans to short work cycles is the foundation to becoming more #agile. We get more done, that's more focused & directed towards the outcomes that we're looking to achieve. bit.ly/InSprints#marketingtips#agilemarketing
In a world that's constantly moving, #B2BGetStacked speaker @WebbJS gives you 5ļøā£ essential tips to get started with agile marketing.
bit.ly/2IVJiBI
John will be discussing āHow to Use an Agile Approach to Maximise Your Marketing Stackā at #B2BGetStacked on 21 March
Is your #marketing team "just doing stuff" - organising events, creating content, running campaigns - but not delivering the desired outcomes at the end of the day? In this post I look at why this is & what #marketingleaders need to do to address bit.ly/JustDoing