Follow for 17 yrs of Amazon Knowledge. Emplicit.co (Premier AZ Agency) FlatFile.Pro 🚀 Fix Amazon Catalog Rot
Joined December 2019
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Jan 12
Hiring at my agency (Emplicit):
Looking for someone who’s been living in AI automation tools—Cursor, Claude Code, N8N, Make, Apps Script—and actually shipping.
The right person is probably building their own stuff on nights/weekends and needs stable income while it takes off.
What you get:
∙All AI tools paid for (use them on your own projects too, we don’t care)
∙Paid to learn. YouTube rabbit holes on new AI features? That’s work now.
∙2-week sprints on real problems, no bureaucracy
∙Path to leading our AI team in 12 months
20 hrs/week to start. Remote, within a few hours of PST.
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Jun 4
If you run variation-heavy catalogs (apparel, supplements, accessories) and want to break our alpha before everyone gets it, hmu.
Best feedback we get is from the people with the messiest catalogs.
x.com/FlatFilePro/status/206…
Want Variation Modal V3 a week early?
Reply and we'll add you to the alpha this week.
If you've fought with the old drag-and-drop, this one is a different tool.
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Jun 4
If you run variation-heavy catalogs (apparel, supplements, accessories) and want to break our alpha before everyone gets it, hmu.
Best feedback we get is from the people with the messiest catalogs.
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Jun 3
Spent a year of my agency life dragging child SKUs around in spreadsheets because the modal would timeout halfway through.
If you've never done it, it's the worst part of running a catalog at scale.
May 27
Variation parents you've been afraid to touch.
Free children floating with nowhere to land.
Children stuck under the wrong parent because moving them meant writing a flat file you didn't want to write.
This is most catalogs.
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Jun 3
The number of times I've asked "who touched this parent last Tuesday" and gotten silence in return.
An Activity Log on variation changes is the kind of thing you only appreciate after the fact.
Two things in V3 that aren't small:
Every SKU loads. If one doesn't, we tell you exactly why.
Activity Log built in. Every change, what went through, what failed.
The audit trail variation work has needed for years.
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May 28
Every catalog manager I know has a private spreadsheet template for variation work.
Color coded. Tabs for parent, children, theme, relationship type.
The fact that this template exists at every agency is the bug.
May 28
Hot take:
Editing variations in a flat file is a workaround, not a workflow.
Amazon's own tools fight you. Spreadsheets compound the fight.
Variations should be drag-and-drop. Always should have been.
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May 27
The 4-hour feed-response wait is one of the worst loops in Seller Central.
You submit, walk away, come back, find out you had a variation_theme mismatch the whole time.
Catching it pre-submit is a category change.
May 27
9 checks running behind every variation change in V3.
Most of Amazon's variation errors caught before you submit.
Not 4 hours later when the feed comes back red.
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May 27
We've been running the alpha on Emplicit catalogs.
Variation work that used to take 20 minutes per change now takes about 20 seconds.
Big deal for the agency side.
May 27
Variation Modal V3 ships next week.
True drag-and-drop. Free a listing from the modal. Move a free child into any parent. Move a child from one parent to another.
All by dragging.
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May 25
If your variation family is a disaster:
Post the parent ASIN in the replies. We'll tell you exactly what's wrong before you even open FlatFilePro.
Free audit. No call.
May 24
Variation buttons (Free, Child, Parent) shipped to every account today.
Try one on your worst variation family.
Tell us what you'd fix next. Modal v2 still has room.
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May 25
7 out of 10 times we audit a "broken variation" complaint, the variations aren't broken.
They're in the wrong family.
Garbage in, garbage live.
May 20
Hot take:
Most "broken variations" aren't broken variations.
They're listings that ended up in the wrong family because Seller Central made you fill 14 fields when you needed 3.
We just shipped the fix.
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May 23
Modal v2 is the one I'm hyped on.
Bulk move children across families. We've never had a clean way to do that. Until now.
x.com/FlatFilePro/status/205…
May 23
Next week: Variation Modal v2.
Move children across families in bulk.
If you've ever spent a Friday untangling someone's parent/child mess, this one's yours.
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May 17
Watched my team add 60 children to a parent SKU yesterday using this.
Used to be a full afternoon. Took 11 minutes.
May 17
Adding a child SKU to a parent:
Pick the parent. Pick the theme. Submit.
Only the fields you actually need show up. Way harder to screw up.
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May 16
Most agencies I know have a Slack channel called something like "#variation-disasters."
This kills the disaster.
May 16
Pulling a listing out of a variation family on Amazon:
The old way was a partial flat file template and a prayer.
The new way is one button. We named it Free.
Click it. Hit Submit. Done.
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May 15
This is the variation update I've been waiting on for two years.
Free. Child. Parent. That's it.
May 15
Variation edits in FlatFilePro:
Free. Child. Parent.
Three buttons. The fields you don't need stay hidden.
Already live.
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May 14
We had a major retailer client lose a $40K month over one bad variation theme change.
That was the moment we said "we're building this."
May 14
The old way to change a variation:
Pick parent or child.
Pick a theme.
Guess which fields to clear.
Hope it doesn't break.
That was the whole job.
It is not anymore.
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May 11
We’re diffing 7million asins nightly looking for catalog rot (difference in what’s in seller central vs what’s live on Amazon).
This is a huge deal
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May 10
Anyone know how men to mars is whitelisting NY Post and Readers Digest? Some service or one off arrangements? @zachmstuck
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May 8
As an agency owner, I don't get this, and I am coming from someone who has three full-time AI automators on staff, so I'm definitely not anti-AI.
A company brain is an ideal state, but why wouldn't one of the existing incumbents, Google/Slack/Anth/OAI be the natural place to step into that, versus having to link up Obsidian and automations and maintenance
May 8
Building a second brain for your advertising agency has never been easier.
But most agency owners don't have the time to learn Obsidian claude code or validate it's even worth their time.
So I put my team to work for you.
196 pages built to help you install, set up, and start using Obsidian to run your agency with claude code powering it behind the scenes.
Inside you'll find:
→ The 5-folder vault structure that scales (plus the CLAUDE.md file that turns Claude into a collaborator who's been reading your notes for months)
→ 29 ready-to-paste plays for daily ops, content, sales calls, client delivery, and strategic thinking
→ The 30-day rollout plan
Comment AY and I'll send it.
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