A smart mix of festive humour and hard-hitting shock tactics helped Govia Thameslink Railway capture passenger attention at peak season. @WelcomeToShook's award-winning strategy delivered a 14% reduction in accidents in just two weeks.
Read more: bit.ly/3YfZMIt#ad
The @dryjanuary countdown is on and @AlcoholChangeUK wants to hear your stories about taking a break from alcohol:
👉 Motivations benefits
🚧 Challenges how you overcame them
💫 Your views experiences of drinking cultures / attitudes
HMU!
#DryJanuarychallenge
"Three key questions on my mind for 2025:
1️⃣ What’s truly influencing people?
2️⃣ Are we reaching them, or actually eliciting a reaction?
3️⃣ How can humanity and creativity make our stories stand out?"
— Gemma Moroney(@_ghop_) Co-founder, @WelcomeToShook#GlobalPRVoices
We’ve decided to put some creative comms ideas too good to go to waste on a Black Friday sale. Whether you want a bargain or a bit of a nose at another agency’s ideas have a look…