Founder of Why Matters, a Shopify agency and an e-commerce expert.

Joined January 2021
53 Photos and videos
8 Jul 2024
I'm attending eCommerce Expo 2024, the largest industry event in the UK. Looking forward to two days filled with innovative content sessions, networking, and solution discovery. Who else is going? invt.io/1txbgu6szfa #ECE2024 #eCommerceExpo2024
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25 Mar 2024
Did you know you can also migrate any e-commerce website to Shopify? These are just a few reasons why we think Shopify is the best e-commerce CMS in the world! #ecommercewebsite #shopify
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29 Feb 2024
We love #innovation & #technology, especially when we can utilise them for the benefit of our clients. Here are the emerging technologies we expect to shape the landscape of digital marketing in the coming years bit.ly/3IoBJPD
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7 Feb 2024
What Ayo loves about digital marketing. Number 5 is the reason he gets out of bed, sometimes in the middle of the night! bit.ly/42xO7Gj #Shopify #WhyMatters #AffiliateMarketing #PPC # #Entrepreneur #DigitalMarketing #SEO #SocialeMediaMarketing
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3 Nov 2023
Did you know the first banner #ad in 1994 had a clickthrough rate of 78%: The average now is less than 0.35%! #WhyMatters
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2 Nov 2023
Are you an #entrepreneur looking to start your own  #business & need a domain name? Here are some tips. 1) Keep your domain name short, brandable, and memorable. 2) Avoid hyphens and numbers. 3) Choose a .com domain if possible. 4) Include SEO keywords in your domain name.
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19 Oct 2023
Would you buy from a website that didn't have any reviews, testimonials, case studies, subscribers, before-and-after visuals, media mentions, trust seals or endorsements? #socialproof #shopify #WhyMatters #marketers #ecommercewebsite
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17 Oct 2023
You have 8 seconds to capture a visitor's attention before they leave your site. Tips on how to get them to stay: 1 Exit-Intent Pop-ups 2 Compelling Headlines 3 Engaging Visuals 4 Live Chat Support 5 Limited-Time Offers 6 Social Proof 7 Clear CTAs #WhyMatters #eCommerce
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18 Sep 2023
#Google & #Meta are investing more money into their AI tools. Google's Creative Guidance detect best practices in videos, & Meta is developing an AI tool based on their Code Llama model, which hopes to be as sophisticated as OpenAI Chat GPT-4. #WhyMatters #SocialeMediaMarketing
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14 Sep 2023
90% of the inquiries we get are from businesses who want more sales. Have you considered the three Ps? Price - Are my prices competitive? Promotion - Are my marketing campaigns effective? Product - Do people want my product? #Shopify #DigitalMarketing #OnlineMarketing
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10 Mar 2023
Amazon is the world's biggest affiliate website helping other businesses sell their products. #AffiliateMarketing is a great way to generate more sales and it can be your best-performing marketing channel and also your most cost-effective. bit.ly/3mKNHvp

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7 Mar 2023
90% of consumers will leave a website if it takes longer than 3 seconds to load? A fast and responsive website is crucial for keeping your visitors engaged. Search “lighthouse pagespeed” to find out your website’s page speed. #WhyMatters #eCommerce #DigitalMarketing #Marketing
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15 Feb 2023
#Amazon popularized returnless refunds - when customers get a refund without returning the product. #Shopify allows for returnless refunds on their platform, but should more retailers provide returnless refunds? #shopifyplus #WhyMatters #Business #eCommerce #ecommercebusiness
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14 Feb 2023
Free exposure can be very valuable. #Rihanna was paid $0 for her #SuperBowl performance but will earn millions. Google Trends is already showing a surge for her cosmetic #Shopify built store #Fenty. Looking for free ways to get your Shopify store more traffic and sales?
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13 Feb 2023
After #ChatGPT announced a paid subscription and that #Microsoft is currently looking into integrating the platform into #Bing, #Google announced they’re working on a similar platform called #Bard. But how will they monitise it? #WhyMatters #DigitalMarketing #Marketing
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10 Feb 2023
Shopify Editions is back with a bang! #ShopifyWinter2023 has 100 improvements to help merchants, developers, and partners build for the long term. shopify.com/editions/winter2… #shopify #shopifyplus #shopifyhelp #WhyMatters #eCommerce #ecommercebusiness #ecommercewebsite

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16 Dec 2022
#Google recently rolled out its helpful content system update. It specifically targets content that seems to have been primarily created for ranking well in search engines rather than to help or inform people. #shopify #shopifyplus #WhyMatters #Entrepreneur #eCommerce #SME
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