Joined April 2011
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178 Photos and videos
16 Dec 2022
To celebrate the holiday season with our team, WCG is supporting our client Dog Tag by sharing sweet treats from their iconic Georgetown @dogtagbakery. What a sweet way to wrap up 2022. 🎊
Happy holidays and a Happy New Year from the WCG team!
#HappyHolidays #DogTagBakery
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14 Dec 2022
It’s budget season, which means campaign planning is top-of-mind for marketing leaders. This week on the blog, we offer a refresher on the five essential components of a successful marketing campaign. Will yours check every box?
wilksgrp.com/blog/anatomy-of…
30 Nov 2022
Confused about content strategy? You’re not alone. At Wilks Communications Group, we favor a proven, common-sense approach that tailors strategy to business priorities and always puts the audience front and center. Learn how we do it this week on the blog. wilksgrp.com/blog/content-st…
18 Nov 2022
Like it or not, culture wars rule the headlines. But what does that mean for brands seeking both relevance and broad appeal? This week on the blog, we look at one of the toughest topics facing marketers today. wilksgrp.com/blog/communicat…
4 Nov 2022
Brand values and cause affiliations are front and center in today’s marketing landscape — and consumers expect nothing less. This week on the blog, we examine the risks, rewards, and ramifications of cause marketing in 2022. wilksgrp.com/blog/cause-mark…
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28 Oct 2022
Fact: consumers love a deal. But when it comes to building and protecting precious brand equity, discounts are a double-edged sword. This week on the blog, we look at the dos and don’ts of couponing just in time for the holiday push. wilksgrp.com/blog/coupons-20…
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25 Oct 2022
Hey foodies, here comes Halloween! Turns out that whether you're a chocoholic, or a lean, mean clean-eating machine, there’s something for everybody in the ever-widening world of specialty sweets. Check out the latest trends on this week's blog.
wilksgrp.com/blog/trick-or-t…
19 Oct 2022
What do pasta chips, whipped lemonade and corn ribs have in common? Find out this week on the blog, where we dig into what every marketer can learn from viral TikTok recipes: wilksgrp.com/blog/viral-tikt…
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7 Oct 2022
“Follow the data” is a failsafe formula for success… or is it? This week on the blog, we dive deep into the why, what, when and if of quantitative analytics to discover the sweet spot where data and instinct converge.
wilksgrp.com/blog/measure-co…
29 Sep 2022
This week on the blog, we give a perspective on how to get maximum brand-building value from the true-to-life story behind your family business. wilksgrp.com/blog/family-bus…
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23 Sep 2022
Family businesses employ 62% of the US workforce and account for 64% of the country’s GDP. At WCG, we are proud to count many successful family enterprises among our clients — and to be in that number ourselves. Read more. wilksgrp.com/blog/lessons-fr…
16 Sep 2022
Digitally native brands “speak social” better than anyone else. This week on the blog, we take a close look at what these brands are doing right — and how every brand can apply the same winning principles.
wilksgrp.com/blog/three-mark…
9 Sep 2022
Once you’ve achieved a foothold as a specialty brand, next-level growth requires both new tactics and a new mindset. Check out this week’s blog for a few of our best ideas.
wilksgrp.com/blog/youve-made…
#Wilkscomm #Wilkscommunications #ChicagoPR #PRagency #specialtybrands
26 Aug 2022
If you want to elevate content in your marketing mix but aren’t sure where to start — start here. This week on the blog, we review best practices to help every marketer unlock the power of branded content.
wilksgrp.com/blog/content-ma…
16 Aug 2022
Is your brand recession-ready? This week on the blog we tackle the question on every marketer’s mind and share highlights of our time-tested formula for success. Read more using the link below.
wilksgrp.com/blog/is-your-br…
#wilkscommunications #wilkscomm #chicagopr #PRagency
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28 Jul 2022
Trend alert: This week on the WCG blog we’re sharing our take on influential macrodynamics and trend-setting niche innovations spotted at the annual summer Fancy Foods Show.
wilksgrp.com/blog/fancy-food…
#wilkscomm #foodie #foodtrends #pragency
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30 Jun 2022
In recognition of this year’s Pride Month, Wilks Communications Group will be making a donation to the @HRC in support of their mission towards equality and fairness to the LGBTQ .
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31 May 2022
Each year, many new grads enter the workforce looking for that great first job. In today’s competitive environment, investing time and energy to secure an internship is a great way to expand your knowledge beyond the classroom and gain valuable experience. bit.ly/3t40WYn
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10 May 2022
WCG is thrilled to announce, our client, Sunday Night Foods has won a prestigious sofi™ Award
in the 2022 New Product for Dessert Toppings category from the  @Specialty_Food!
9 May 2022
HUGE news! Our Dark Decadent Chocolate Premium Dessert Sauce just won a prestigious sofi™ Award, known as the "Oscars" of the specialty food industry, in the 2022 New Product for Dessert Toppings category from @Specialty_Food!🥇🏆 Learn more here: bit.ly/3FskKdf
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5 May 2022
Amazon represented nearly 44% of U.S. ecommerce sales in 2021. With billions in potential sales at stake, brands are investing to build Amazon storefronts that engage, sell, and share their story to consumers. Read more in our latest blog using the link. bit.ly/3wa7422
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