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Will Bourke | Google Ads & CRO @Will_YGD

Helping business growth | Google/Meta Ads & CRO | Young Guns Founder

Joined July 2023
  • Tweets 335
  • Following 470
  • Followers 65
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Your Google Ads aren’t underperforming. Your audience targeting is off. Your landing page isn’t optimized. Your offer isn’t irresistible. Fix these, and the ads will follow.
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The best CRO hack? Remove distractions. The more options you give someone on your page, the less likely they are to convert. One page. One offer. One CTA.
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Most marketers are afraid to spend more on ads because they’ve been burned before. But the problem isn’t the ad spend. It’s that their conversion funnel is leaking. Fix the leaks first, then scale.
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If I had to choose between $10,000 of extra ad spend or spending 10 hours optimizing a landing page? I’d choose the landing page optimization every time. It’s not about more traffic—it’s about making traffic convert.
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Your ads aren’t converting? You’re probably overcomplicating it. Simplify the copy. Make the offer clear. And don’t assume people know what to do—tell them.
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Stop obsessing over click-through rates. It doesn’t matter if 10,000 people click your ad and no one buys. Focus on the conversion rate—that’s what makes money.
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I see people throwing money at traffic like it’s the only thing that matters. Here’s a better way: Optimize your offer and landing page. Great traffic weak landing page = wasted budget.
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Conversion rates aren’t magic—they’re math. Want to boost conversions? 1. Remove friction (fewer steps, faster site) 2. Create urgency 3. Test your offer There’s no secret formula. Just math.
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Google Ads hack: Use negative keywords to filter out irrelevant traffic. This one tweak can save you thousands in wasted ad spend. If they’re not buyers, don’t pay for their clicks.
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People obsess over ad targeting, but here’s what really matters: Your landing page. No one cares how good your ad is if your landing page doesn’t close the deal.
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More budget ≠ more results. It’s not how much you spend on Google Ads—it’s how well you spend it. I’ve seen companies waste thousands because they didn’t know their audience. Be smarter with your dollars.
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Want to know the difference between 3% and 10% conversion rates? Clarity. Your ad and landing page need to say ONE thing clearly: “What do I get, and why does it matter?”
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I doubled conversions without spending more on ads. How? Speed. Cut my page load time from 5 seconds to 2 seconds. You lose 7% of conversions for every extra second of load time. Fix it.
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Here’s the hard truth: You don’t need more traffic. You need better targeting and an optimized landing page. 100 visits that convert are better than 1,000 visits that don’t.
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You’re not struggling with conversions—your funnel is broken. Ads, landing page, checkout. If one step is off, the whole system fails. Focus on optimizing each step, not just throwing more money at ads.
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I turned a failing campaign into a profitable one by changing ONE thing: The offer. If the value isn’t crystal clear in 5 seconds or less, your ad is dead. Make the offer so good they feel stupid saying no.
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Your ad copy isn’t about YOU. It’s about the customer’s problem and how you solve it. Nobody cares about your product’s features. They care about what’s in it for them.
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Want to lower your ad costs? Boost your Quality Score. How? ✔️ Match your ad to your landing page ✔️ Use the same language your customer uses ✔️ Write clear, simple copy Your ads will perform better, and your CPC will drop.
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I spent $1,000 on ads. ZERO results. Then I realized: My landing page sucked. If your page doesn’t deliver on the ad’s promise in 3 seconds, you’ve already lost. CRO > Ad spend.
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The fastest way to 10x your Google Ads ROI? Stop chasing clicks. Start chasing conversions. Traffic doesn’t matter if it’s not turning into revenue.
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