This, from the person whose entire career up to that point was defined by the iPod, is the definition of high judgment. The decision to embrace a new thing rather than your greatest success to date...because, customers.
In ’04/’05, we saw the iPod was facing an existential issue. Users only wanted to carry one thing in their pocket/purse - That would be a phone, not a dedicated music player.
The iPod Phone/iPhone project was born. Either we cannibalised ourselves or someone else was going to…