Joined January 2025
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Pinned Tweet
Mar 22
Thumbnails that could bring in more leads to your business✏️
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Jenul R retweeted
Jun 15
Example of a good title swap.
If you think what did the new title did better? It was really damn specific
The greatest factory in history doesnt create any interest. What type of factory? thumbnail shows a car. Doesn't really match anything.
But "How ford buuilt a car every 40 seeconds" is much more interesting because it's so hard to belive that you can pump out cars like some pacaking in 40 seconds
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Jenul R retweeted
A polished thumbnail and a thumbnail that gets clicked are not the same thing, and confusing the two costs creators years. One looks expensive. Nice gradients, clean type, balanced composition. The other makes a stranger stop scrolling and feel like they need to know what is inside.
You can absolutely have the first without the second, and most people do. They build something that looks designed and wonder why it sits there.
Pretty is not the job. Stopping someone is the job.
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Titles, titles, titles....
The original title was,
"The Point Where Retirees Get Richer While Spending More..."
Immediately, I can see the first 3 words are not giving anything valuable and worth for the video itself. Even if you just drop those 3 words and make the title like this I think it will work better.
"Retirees Get Richer While Spending More..."
But I'm not that lazy, so I wrote an even cleaner title that complements the thumbnail.
"How are retirees spending MORE but getting RICHER?"
See? the first 3 words give context about the video, retirees. So if a retiree sees the title they immediately stop cuz it's something related to them. Then they read the full title and the thumbnail.
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That's the full repackaging. Had fun with this one.
Also if you have a YouTube channel and the views have been dry lately, hit me up and we can hop on a quick call to look through your channel. For free btw
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Jenul R retweeted
Jun 15
Your retention is fine. Your edit is clean. The video did not die in the middle, it died at the thumbnail, and you spent the next week blaming the script and the pacing and the hook.
The painful part is that it might have been your best video. The point that would have landed, the story that would have stuck, none of it got a chance.
The first decision a viewer makes is whether to click at all, and they said no before they knew what they were saying no to.
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Jenul R retweeted
You won't. Survivorship bias at its peak
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Wtf? I legit stopped scrolling on X seeing this lol (Killer packaging tho very niched😏)
idk what is in this video but I don't plan on finding out🤣
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Jenul R retweeted
Jun 14
Why this repackaging would work beautifully on @moneyguyshow 's channel.
And how you can apply this to your own channel👇
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Jenul R retweeted
Jun 14
You outsource your ads. You hired a VA. You pay an editor. But the one thing every stranger judges first, the thumbnail, you're still making yourself in Canva at midnight. Think about how backwards that is. The first impression of your whole business is the part you do yourself.
I handle packaging for coaches and consultants who get clients from YouTube. Not as a designer. As the guy who figures out why people aren't clicking and fixes that exact problem. If you've outsourced everything except the thing that decides whether anyone sees the rest, DM me.
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Jenul R retweeted
Jun 14
Search and the homepage are two completely different games and most creators play them with the same piece. On search, the person already wants the answer, so your title has to promise it clearly and directly. On the homepage, nobody asked for you, so your thumbnail has to interrupt whatever they were already doing.
Those need different instincts. When you build one image and hope it works in both rooms, you end up with something that is too vague to win search and too quiet to win the feed.
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Jenul R retweeted
Jun 13
The richest people alive figured out how to pull the hidden code in your brain.
You never feel it happen because it always feels like your own idea.
Here are 3 psychological flaws they exploit to force you to click.
🧵
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