Your Trusted Translation Company | Helping You Innovate, Communicate & Scale in 220 Language Pairs | Translation, Interpreting, Localisation & More
Joined March 2009
- Tweets 10,134
- Following 1,500
- Followers 3,629
- Likes 2,066
7,326 Photos and videos
Pinned Tweet
16 Sep 2025
#Pokemon Localisation: A Thread
Pokémon. The best way to describe it is a craze. However, a craze implies something has been and gone. ‘Pokémania’ is still very much alive.
But how was that created? One of the ways was through expert localisation. Here is a snippet of how:
ALT A toy plastic figure of Pikachu smiling
1
126
Jun 12
Clear translation matters more than you think. The right words can make the difference between confusion and connection.
Learn how translation and localisation can support your business 👇
wolfestone.co.uk/insights/bl…
#Translation #GlobalMarketing #BusinessGrowth
8
Jun 10
For the first time, the tournament will open with ceremonies across Mexico, Canada and the United States, each reflecting its host country’s own language and culture.
Share this video with someone you’ll be watching the World Cup with!
#Localisation #Translation #FIFAWorldCup
19
Jun 3
Which actor surprised you the most?
UN Russian Language Day is coming up in just a few days, making it the perfect time to share a reminder of how language can help people connect with audiences in a completely different way.
#Localisation #Translation #Russian
29
May 28
Imagine being able to switch languages like Serena Williams… Which language would you love to be fluent in?
1
136
May 24
Want to see how your content could sound in another language before you commit?
A free test piece lets you experience the difference first-hand. Send us a sample and see what’s possible ⬇️
wolfestone.co.uk/book-a-call
#Localisation #Translation #GlobalMarketing #ContentStrategy
13
May 21
Disney and Pixar films often change depending on where they’re watched. The jokes, signs, and even character details are adapted.
In some countries, parts are edited or renamed so they make more sense to local audiences.
#Localisation #Translation #GlobalMarketing #Disney #Pixar
1
36
May 17
Who won this ad battle in your opinion?
They may look simple, but are often adapted for different markets to keep it clear, relevant and effective.
For a successful brand expansion, read this: wolfestone.co.uk/insights/bl…
#Localisation #GlobalMarketing #BrandStrategy #Advertising
12
May 14
Many people don’t realise: localisation includes tone, images, layout and even voiceover. People connect with what feels familiar to them.
Curious how your content could perform in another market? Send us a sample ⬇️
wolfestone.co.uk/localisatio…
#Localisation #GlobalMarketing
12
May 10
Which English accent are the hardest to understand?
Even within the UK, the same language can sound different. The words may be the same, but the clarity and impact can change.
Choose the right voiceover ➡️ wolfestone.co.uk/multimedia-…
#Localisation #VoiceOver #BrandVoice
14
May 4
In some regions, a simple website layout feels easy to navigate. In others, having more information feels more helpful.
Design matters just as much as language. If a website doesn’t match what the local audience expects, they may leave.
#Localisation #WebDesign #GlobalMarketing
17
Apr 27
Can you guess the brand just from part of the logo?
Strong logos help people recognise a brand in seconds, even in different countries and languages.
How many did you get right?
#Localisation #Translation #BrandRecognition #GlobalBrands #MarketingTips #ContentStrategy
15
Apr 20
Do you speak US or UK English?
Some words sound different depending on where you are. That’s why pronunciation matters, especially when going global.
Follow for simple tips on language, and global marketing!
#Localisation #Translation #USvsUK #GlobalMarketing #LanguageLearning
16
Apr 15
This cereal campaign made people look twice.
It used regular people with celebrity names. When something feels familiar but also a little different, your brain pays more attention. That’s why this worked so well.
👉 wolfestone.co.uk/insights/bl…
#BrandStrategy #GlobalMarketing
22
Apr 13
In movies, people don’t always speak slowly and clearly. Words get shortened and blended, so “going to” becomes “gonna”.
How to ensure quality in localised content 👉 wolfestone.co.uk/insights/bl…
#Translation #GlobalMarketing #LanguageLearning #ContentStrategy #Localisation
7
Apr 8
Many athletes learn new languages so they can talk to teammates, coaches, and fans from all over the world. It helps them connect faster and build stronger teams.
How many languages can you speak? Let us know in the comments.
#Localisation #Translation #Sports #Communication
11
Apr 6
Which one would YOU pick? Comment A, B or C below 👇
#Localisation #Translation #MarketingTips #GlobalMarketing #ContentStrategy #BrandVoice
14
Apr 3
When @Doritos runs ads in the US vs the UK, they change the tone, humour and cultural references.
Because what feels funny or exciting in the US might feel confusing to a UK audience.
More tips 👉 wolfestone.co.uk/insights/bl…
#Localisation #Translation #ContentStrategy
20
Mar 30
Did you catch the AI in this @Sephora ad?
AI is moving past the weird stage and into total brand transformation. Sephora used it to refine creative choices and personalise its message.
What do you think of AI ads?
#AIAdvertising #MarketingTrends #FutureOfAdvertising
16
Mar 25
Instead of translating a billboard, @NESCAFE tapped into Europe’s love-lock tradition on city bridges.
Users unlocked mugs via an app and were given a second mug to share, adapting their "It all starts with a NESCAFÉ" tagline that led to unpaid PR.
#Localisation #Translation
30
Mar 23
Which type of translator are you? A, B, or C?
We all know what you'll think of the Duolingo person 👀
#Translation #OfficeHumor #Localisation #OfficeLife
10