I’ve been adding some tone to town. I was fed up of seeing so many b&w A4 printouts in shop windows with their lack lustre ‘we’re closed’ messages. So I did something about it, and one week on they’re still up. Let’s get more creative esp with our indies 🖤 @LeamingtonGuide

Rest in peace, Patricia Routledge 🙏🏻 In memory of her, I encourage everyone to read these words of hers from February last year. Whether young or old, you're bound to get something out of it. ***** "I’ll be turning 95 this coming Monday. In my younger years, I was often filled with worry — worry that I wasn’t quite good enough, that no one would cast me again, that I wouldn’t live up to my mother’s hopes. But these days begin in peace, and end in gratitude. My life didn’t quite take shape until my forties. I had worked steadily — on provincial stages, in radio plays, in West End productions — but I often felt adrift, as though I was searching for a home within myself that I hadn’t quite found. At 50, I accepted a television role that many would later associate me with — Hyacinth Bucket, of Keeping Up Appearances. I thought it would be a small part in a little series. I never imagined that it would take me into people’s living rooms and hearts around the world. And truthfully, that role taught me to accept my own quirks. It healed something in me. At 60, I began learning Italian — not for work, but so I could sing opera in its native language. I also learned how to live alone without feeling lonely. I read poetry aloud each evening, not to perfect my diction, but to quiet my soul. At 70, I returned to the Shakespearean stage — something I once believed I had aged out of. But this time, I had nothing to prove. I stood on those boards with stillness, and audiences felt that. I was no longer performing. I was simply being. At 80, I took up watercolour painting. I painted flowers from my garden, old hats from my youth, and faces I remembered from the London Underground. Each painting was a quiet memory made visible. Now, at 95, I write letters by hand. I’m learning to bake rye bread. I still breathe deeply every morning. I still adore laughter — though I no longer try to make anyone laugh. I love the quiet more than ever. I’m writing this to tell you something simple: Growing older is not the closing act. It can be the most exquisite chapter — if you let yourself bloom again. Let these years ahead be your TREASURE YEARS. You don’t need to be famous. You don’t need to be flawless. You only need to show up — fully — for the life that is still yours. With love and gentleness, Patricia Routledge ***** Once more, rest in peace. 🤍

The original Michelin Man from 1894. He was is white because rubber tires are naturally white. It was not until 1912 that carbon chemicals were mixed into the white tires, which turned them black. The change was structural, not aesthetic. By adding carbon, tires became more durable. Michelin also began reviewing restaurants so that more people would travel further distances in their cars to eat at these restaurants. This, in turn, would wear down their tires faster and force them to buy more. The star system that Michelin uses goes up to three and is broken down by whether or not it's worth driving to the restaurant: One star: "A very good restaurant in its category" (Une très bonne table dans sa catégorie) Two stars: "Excellent cooking, worth a detour" (Table excellente, mérite un détour) Three stars: "Exceptional cuisine, worth a special journey" (Une des meilleures tables, vaut le voyage).

Gets the 👍 from me. #copywriting #tov #toneofvoice #branding

But it is worth an apostrophe ;)

This is how you can beat talented people:

😂😂 🐛

ATL vs TTL vs BTL Why has NOTHING changed???? <screams into pillow>

If copywriting did a music festival.

Does all this brilliant copy-lead work finally mean I don’t need to see any more think pieces on how it’s dead?

Really love the tone on these. Enjoying how brands seem to be embracing their lighter side this year.

Another rewrite for poor Roald Dahl needed. Give the guy a break.

An unfortunate line break on Sainsbury’s website. #worldbookday

This is me pondering whether they'll change any of the words I've used in my work after I'm dead, to spare those who are fragile and easily offended. Words like 'fat' and 'ugly'. And 'cunt' and 'fuck'. And 'fat, ugly, greedy, pathetic little stupid fucking cunt'. Stuff like that.

Copy battles have started early this year and i'm here for it #copywritersunite @PlanetFitness 1 : @Equinox 0

Well played to whoever updated Andrew Tate’s Wikipedia page.

• NHS Hospital Canteen: ‘Single Tuna sarnie’ costing £3.00 for nurses, paid for out of their own wage • Houses of Parliament: ‘Rum banana tarte tatin with rum and raisin ice cream’ for the princely sum of £2.37 for MPs, paid for by you the taxpayer Nurses’ fight is our fight.

…gives me excitable chemical reactions when I see this ❤️ Far too much samey samey stuff out there (cue: @VikkiRossWrites to mic drop her bland guidelines). Whole team need to push, reject, revisit, work it, put their things down, flip it & reverse it to get the sweet spot.

You’ve heard of elf on the shelf, now get ready for…

Happy December! FYI kids…

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