Joined July 2018
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41 Photos and videos
Mar 20
There's a point when growth stops feeling like momentum.
It starts feeling like friction.
That's not a market problem.
That's Brand Drag.
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Mar 20
Brand Drag isn't a branding problem.
It's a system problem.
You can't fix a structural problem with a surface solution.
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Mar 20
I broke down all 10 signals and why most teams miss them.
If three or more resonate, it's worth a read.
medium.com/workshop-built/yo…
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Mar 12
Every CEO eventually says the same thing:
“We need to update our brand.”
What they usually mean:
New logo.
New website.
New colors.
That’s rarely the real problem.
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Mar 12
The companies that scale well figured this out early.
Not just better design.
Better alignment.
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Mar 3
There’s a point when a company outgrows its brand.
Not because it’s bad.
Because it’s outdated.
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Mar 3
When a company scales, its brand has to evolve from expression to infrastructure.
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Mar 3
Brand drag is fixable.
But it requires structure, not guesswork.
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